WHOOP

Senior Product Designer (Growth)

WHOOP$155K — $215K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in ecommerce or transaction-focused product design.
  • Strong portfolio showcasing visual design and complex user flow crafting.
  • Track record of designing for outcomes like acquisition and retention through data-driven approaches.
  • Expertise in information architecture and creating streamlined user journeys.
  • Proficiency in modern design tools (e.g., Figma) and experience with AI and coding tools.
  • Ability to manage multiple projects and drive initiatives in a collaborative environment.
  • Effective communicator passionate about data-informed design choices.

Responsibilities

  • Lead the design of impactful digital experiences targeting acquisition and retention.
  • Refine complex user journeys and information architecture for enhanced clarity.
  • Design user experience improvements that align with evolving platform needs.
  • Transform growth insights into product solutions grounded in data-driven design.
  • Collaborate with cross-functional teams to ensure high-quality project execution.
  • Utilize experimentation to inform design iterations and optimize conversion rates.
  • Own strategic initiatives, guiding direction based on design principles and user research.
  • Explore AI tools to streamline design processes and enhance prototyping.

Benefits

  • Generous equity package aligning employees with the company's growth.
  • Diverse and inclusive work environment encouraging varied perspectives.
  • Opportunities for professional development and skill enhancement.
Full Job Description
WHOOP is seeking a Senior Product Designer to join the Growth team. You'll focus on crafting world-class digital experiences that drive growth outcomes like acquisition, conversion, and engagement, with an emphasis on ecommerce and core purchase journeys. We're looking for a designer with strong visual fundamentals and a sharp sense for how people make decisions in complex, multi-step flows, someone who can bring clarity to complexity, think in funnels, and use experimentation to continuously improve the experience.

RESPONSIBILITIES:
  • Own and lead the end-to-end design of critical digital experiences that drive acquisition, conversion, and retention, with a focus on ecommerce experiences.
  • Shape and evolve complex user flows and information architecture to create clear, intuitive paths to conversion as our offerings evolve.
  • Balance near-term execution with long-term thinking by designing improvements that ladder into an evolving platform architecture, ensuring today's decisions set up scalable, cohesive experiences over time.
  • Translate growth opportunities into thoughtful product solutions grounded in user behavior, data insights, and effective design patterns, consistently delivering work with exceptional visual craft.
  • Work closely with product managers, engineers, and data analysts to shape strategy and drive execution, ensuring high-quality implementation and moving initiatives forward with clarity.
  • Work within an experimentation-driven team, using data to inform hypotheses, design A/B tests, and iterate quickly while driving measurable improvements in key conversion metrics and balancing speed and craft.
  • Take ownership of key initiatives by defining problems, shaping direction, and driving work forward with a clear point of view grounded in strong design fundamentals.
  • Leverage AI and emerging tools to accelerate exploration, prototyping, and iteration, bringing a technically curious mindset and comfort working close to implementation.
  • Contribute to WHOOP's design culture by sharing expertise, giving feedback, and helping raise the bar for product quality across the team.

QUALIFICATIONS:
  • Multiple years of experience designing ecommerce, purchase flows, or other transaction-oriented products, with a deep understanding of how users evaluate, decide, and complete actions within digital experiences (not including co-ops, internships, or academic projects).
  • An exceptional portfolio of shipped digital product work that demonstrates exceptional visual craft, clarity in complex flows, and the ability to deliver production-ready experiences.
  • Proven experience designing for measurable, conversion-focused outcomes such as acquisition, purchase, or retention, with a strong understanding of funnel optimization, experimentation, and using data to inform and evaluate decisions.
  • Demonstrated strength in information architecture and designing end-to-end flows that simplify complexity and guide users through multi-step journeys.
  • Deep proficiency with modern design tools and workflows (Figma, prototyping, component libraries), combined with strong technical fluency and the ability to leverage AI and code-adjacent tools to accelerate design and prototyping, while collaborating closely with engineering to bring ideas to life.
  • Strong ability to own and drive multiple initiatives simultaneously, influencing cross-functional partners and influencing product direction while elevating team craft.
  • Clear decision-maker and communicator who can articulate and defend design decisions using strong design principles, heuristics, and data, building alignment across stakeholders.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don't meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company's long-term growth and success.

The U.S. base salary range for this full-time position is $155,000 - $215,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate's specific qualifications, expertise, and alignment with the role's requirements.

About WHOOP

WHOOP is a wearable technology company that specializes in fitness tracking. The company was founded in 2012 and is based in Boston, Massachusetts. WHOOP's flagship product is a wristband that tracks various metrics related to fitness and health, such as heart rate variability, sleep quality, and recovery time. The company also offers a subscription service that provides personalized insights and recommendations based on the data collected by the wristband. WHOOP has raised over $200 million in funding and has partnerships with several professional sports leagues and teams.
Learn more about WHOOP
Size
500 employees
Industry
Founded
2011

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