IDEO (pronounced "eye-dee-oh") is an international design and consulting firm founded in Palo Alto, California, in 1991. The company has locations in Cambridge (Massachusetts), Chicago, London, Munich, New York City, Palo Alto, San Francisco, Shanghai and Tokyo. The company uses the design thinking methodology to design products, services, environments, and digital experiences. Additionally, the company has become increasingly involved in management consulting and organizational design. The firm employs over 600 people in a number of disciplines including: Behavioral Science, Branding, Business Design, Communication Design, Design Research, Digital Design, Education, Electrical Engineering, Environments Design, Food Science, Healthcare Services, Industrial Design, Interaction Design, Mechanical Engineering, Organizational Design, and Software Engineering. IDEO has worked on projects in the consumer food and beverage, retail, computer, medical, educational, furniture, toy, office, and automotive industries. Some examples include Apples first mouse, the Palm V PDA, and Steelcases Leap chair. Clients include Air New Zealand, Coca-Cola, ConAgra Foods, Eli Lilly, Ford, Medtronic, Sealy, and Steelcase among many others.