ABOUT THE ROLE Rocket Money is looking for a Senior Producer to join our Video Creative team. This isn't a traditional production role - we're looking for someone who understands direct response advertising inside and out, brings a strong creative voice, and knows how to turn raw concepts into high-performing content that entertains, educates, and converts. You'll work across digital and broadcast platforms, leading production from concept through delivery while helping us stand out in a competitive fintech space.
Your work will be part of a weekly cadence driven by data - iterating on what's working, testing what's new, and constantly pushing the limits of what drives performance and acquires users
Specifically, you will:
- Own integrated production end-to-end - from concept through delivery, building effective direct-response ads for social media channels, digital platforms, and broadcast
- Shoot, direct, and produce original footage - you're comfortable on set and across all stages of production from pre to post
- Compose motion graphic explainers and source new content to scale creative output - this goes well beyond cutting and arranging pre-existing clips
- Increase weekly output by releasing multiple variations of concepts across a wide range of sizes and formats
- Collaborate with the creative team on ideation, storyboarding, and concept development
- Iterate fast based on performance data - you believe data informs creativity, not limits it, and you're always optimizing for specific channels and platforms
- Liaise with internal teams, production teams, external vendors, actors, and talent
- Build and maintain budgets and timelines, identify and hire third-party vendors, and manage production costs
- Continue to improve workflows for production and delivery while maintaining and contributing to asset library structure and organization
- Format new and existing assets to properly fit all media platforms' best practices
- Manage multiple projects simultaneously with swift turnaround times and a sharp eye for detail
ABOUT YOU - You love producing for direct response and have a genuine instinct for how editing decisions impact the way users comprehend and respond to an ad
- You believe data can inform creativity, not limit it
- Able to envision and edit many different visual scenarios from a single set of raw video assets
- Expert-level proficiency in Premiere Pro and After Effects
- Strong design sensibilities; experience with Figma and Adobe Photoshop is a plus
- Comfortable on a production set and across all stages of production from pre to post
- Skilled at presenting complex technical information in a clear and engaging format
- Experienced with budgets, timelines, vendor management, and cost oversight
- Excellent time management skills with the ability to accurately assess scope and availability
- A collaborative communicator who gives and receives feedback well and brings a fresh perspective to the table
WE OFFER - Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- Learning & Development Opportunities
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Additional information: Salary range of $100,000 - $130,000 + bonus + benefits, based on job-related knowledge, skills, and experience. Base pay offered may vary depending on job-related knowledge, skill, and experience.
