Bachelor's degree in Communications, Journalism, Public Relations, or related field.
Minimum of 8 years' experience in public relations or media relations, preferably in the automotive sector.
Proven success in securing high-quality media coverage across various publications.
Established network of media contacts in automotive and lifestyle sectors.
Excellent writing and storytelling skills for clear, engaging content.
Strong interpersonal skills for building relationships with journalists and stakeholders.
Experience managing external PR agency partners.
Responsibilities
Build strong relationships with automotive, lifestyle, and business journalists.
Develop and deliver media strategies for product launches and brand activities.
Identify opportunities and secure high-quality media coverage.
Create engaging press releases and media materials that highlight the brand.
Manage the press fleet strategy and vehicle loans for media opportunities.
Lead the Americas PR agency, ensuring effective delivery of campaigns.
Manage incoming media requests and coordinate interviews with executives.
Track media coverage and sentiment to improve PR activities.
Represent INEOS Automotive at media and industry events.
Support crisis communications planning when necessary.
Benefits
Opportunity to work within a dynamic global marketing team.
Engagement with influential media and industry professionals.
Chance to shape the public perception of a new automotive brand.
Involvement in high-profile product launches and campaigns.
Access to a collaborative and fast-paced work environment.
Full Job Description
Your role:
The Senior Press Officer, Americas is a key role within the INEOS Automotive Global marketing team. The primary focus of this position is to develop and execute strategic media relations programs that increase the visibility of the INEOS Grenadier brand and product portfolio and build positive public perception across the US and Canada.
Working closely with local and global marketing, communications, media, and leadership teams, you will shape and communicate the INEOS Automotive brand story, establish strong relationships with influential journalists and content creators, and positively position our vehicles with new-car shoppers.
Responsibilities include (but not limited to):
Media Relations: Build strong relationships with automotive, lifestyle and business journalists, content creators and influencers.
PR Campaigns: Develop and deliver media strategies supporting key business priorities, product launches and brand activity.
Media Coverage: Proactively identify opportunities and secure high-quality coverage across print, broadcast and digital media.
Content & Storytelling: Create engaging press releases, media materials, briefings and stories that bring the INEOS Automotive brand to life.
Press Fleet: Manage the press fleet strategy, vehicle loans and handovers to maximise media opportunities and fleet utilisation.
Agency Management: Lead our Americas PR agency, setting clear briefs and ensuring effective delivery.
Media Enquiries: Manage incoming media requests and coordinate interviews with senior leaders and spokespeople.
Monitoring & Measurement: Track coverage and media sentiment and use insights to measure and improve PR activity.
Events & Partnerships: Represent INEOS Automotive at relevant media and industry events and support product placement and brand integration opportunities.
Cross-Functional Collaboration: Work closely with regional and global teams to ensure clear and consistent communications.
Crisis Communications: Support the development and delivery of crisis communications plans when required.
Requirements
What we are looking for:
Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field.
Experience: A minimum of 8 years' experience in public relations or media relations, ideally with a strong focus on the automotive industry.
Media Track Record: Proven success in securing high-quality coverage across major automotive, lifestyle, business, and consumer publications.
Media Network: An established network of relevant media contacts across the automotive and lifestyle sectors.
Communication Skills: An excellent writer and storyteller who can turn complex information into clear, engaging content.
Relationship Management: Strong interpersonal skills with the ability to build credible, long-term relationships with journalists, content creators, agencies, executives, and internal stakeholders.
Project Management: Strong organizational and project management capabilities, with the ability to manage multiple priorities and deadlines.
Media Monitoring: Experience using media monitoring, measurement, and analysis tools to evaluate communications performance.
Location & Travel: This is an office-based position located in Montvale, New Jersey, requiring occasional travel across the Americas.
Desirable:
Work Style: A proactive, creative, and collaborative approach, with the ability to work independently and thrive within a fast-paced, evolving environment.
Additional Experience: Experience within a start-up, franchise, social media, digital marketing, or off-road automotive environment would be advantageous.
If the role sounds of interest and you want to learn more, please apply.
If your application is successful one of our team members will be in touch to arrange an initial conversation!
About Ineos Americas Llc
INEOS is a global manufacturer of petrochemicals, specialty chemicals and oil products. The company was formed in 1998 and is headquartered in London, UK. INEOS Americas LLC is a subsidiary of INEOS and is headquartered in Houston, Texas. INEOS Americas LLC produces a range of petrochemicals, including ethylene, propylene, butadiene, and benzene, which are used in a variety of applications, including plastics, synthetic rubber, and solvents. The company also produces a range of specialty chemicals, including phenol, acetone, and cumene, which are used in the production of resins, coatings, and adhesives.
