5-7 years of experience in performance creative strategy with proven results in paid ads.
Strong writing and storytelling skills, with an understanding of performance-driven elements.
Ability to analyze performance data and derive actionable creative insights.
Experience managing the entire creative process from concept to production.
Confident in client interactions and translating feedback into actionable steps.
Organized and decisive, capable of juggling multiple projects effectively.
Collaborative leader who enhances team output and takes ownership of results.
Responsibilities
Own creative strategy and execution for assigned clients as their main creative contact.
Translate client goals and performance data into actionable creative strategies.
Lead concept development and scripting across various storytelling formats.
Guide content teams and external creators through production with clear briefs.
Analyze creative performance to identify successful elements and inform future tests.
Manage multiple clients and production workflows, ensuring timelines are met.
Facilitate brainstorms and present creative recommendations to clients.
Benefits
Company-paid health, dental, and vision insurance.
$300 monthly commuter benefit.
Unlimited PTO and sick days.
Team offsites for team building and collaboration.
Full Job Description
We're looking for a Senior Performance Creative Strategist to lead creative strategy and execution for our clients. You'll own the process from performance insights to concepts, scripts, production, and iteration, building ads that connect with audiences and drive measurable results.
What You'll Do
Own creative strategy and execution for assigned clients, serving as their primary creative point of contact.
Translate client goals, audience insights, and performance data into creative strategies and actionable test plans.
Lead concept development and scripting across hooks, angles, formats, and storytelling approaches.
Guide our in-house content team and external creators through production, providing clear briefs and actionable feedback.
Partner closely with editors to bring concepts to life and maintain a high standard of creative quality.
Analyze creative performance, identify what's working and why, and turn those findings into the next round of testing.
Manage multiple clients and production workflows, keeping priorities, timelines, and deliverables on track.
Lead brainstorms, present creative recommendations, and build client confidence in the strategy.
Set a high bar for creative thinking and execution, sharing feedback and learnings that help other creatives grow.
Stay close to culture, platform trends, and emerging tools to uncover fresh creative opportunities.
Who You Are
5 to 7 years of experience in performance creative strategy, with a track record of concepting, writing, and producing paid ads that drive measurable results.
A strong writer and storyteller who understands how hooks, pacing, messaging, and visual execution influence performance.
Creative and analytical in equal measure. You can find meaningful signals in performance data and turn them into clear creative hypotheses.
Comfortable owning the full creative process, from an initial idea through production, delivery, and iteration.
Confident working directly with clients, explaining your thinking, and turning feedback into productive next steps.
Organized and decisive, with the ability to manage competing priorities across multiple accounts.
A collaborative leader who gives clear direction, raises the quality of the work, and takes responsibility for results.
Curious, resourceful, and comfortable experimenting when there isn't an established playbook.
Bonus Points
Experience creating direct response ads for consumer brands or apps.
Experience directing creators, producing UGC, or working across multiple paid social formats.
Proficiency with AI tools for ideation, scripting, production, or editing.
Experience mentoring creatives or improving creative production workflows.
Experience working within a high-growth startup environment.
Compensation & Benefits
Annual base salary: $100,000-$140,000
Performance bonus of up to 20% based on impact
Company-paid health, dental, and vision insurance.
$300 monthly commuter benefit.
Unlimited PTO / sick days
Team offsites
Location:
This is a full-time, in-office position based in New York City, with five days per week in the office.
We encourage you to apply even if you don't meet every qualification. We're a team of industry outsiders rethinking how growth is done, and we welcome people from diverse backgrounds who bring fresh perspectives, strong judgment, and a desire to keep learning.
