3-7 years of hands-on creative strategy experience.
Proven track record in concepting, writing, and producing paid ads with measurable results.
Strong writing and storytelling skills, with an understanding of performance-driven elements.
Creative and analytical mindset to translate performance data into actionable insights.
Experience managing creative projects from ideation to delivery and iteration.
Confidence in client interactions and managing multiple priorities.
Experience in consumer brand advertising, UGC direction, or high-growth startups is a plus.
Responsibilities
Own creative strategy and act as the primary contact for clients.
Translate client goals and insights into actionable creative strategies.
Develop diverse concepts and scripts for various advertising formats.
Guide internal teams and external creators with clear briefs and feedback.
Collaborate with editors to produce high-quality creative assets.
Analyze creative performance and inform future strategies based on findings.
Manage multiple client accounts and oversee production workflows.
Lead brainstorming sessions and mentor fellow creatives.
Benefits
Health, dental, and vision coverage.
Commuter benefit.
Unlimited paid time off (PTO).
Full Job Description
About the Role
Lead creative strategy and execution for client accounts at a performance marketing and advertising technology company. You will turn audience insights and campaign data into concepts, production, and ongoing testing that helps clients improve paid advertising performance. What You'll Do
Own creative strategy and serve as the primary creative contact for assigned clients.
Translate client goals, audience insights, and performance data into creative strategies and test plans.
Develop concepts and scripts across hooks, angles, formats, and storytelling approaches.
Guide internal content teams and external creators with clear briefs and production feedback.
Partner with editors to deliver high-quality creative assets.
Analyze creative results and use findings to shape future tests and iterations.
Manage multiple client accounts and production workflows.
Lead brainstorms, present recommendations to clients, and mentor fellow creatives.
Stay current with culture, platform trends, and emerging creative tools.
What We're Looking For
At least 3 years of hands-on creative strategy experience, with 3 to 7 years preferred.
Experience concepting, writing, and producing paid ads with measurable results.
Strong writing and storytelling skills, including an understanding of how hooks, pacing, messaging, and visuals affect performance.
A creative and analytical approach, with the ability to turn performance data into clear creative hypotheses.
Experience owning creative work from ideation through production, delivery, and iteration.
Confidence working directly with clients and managing multiple accounts and priorities.
Consumer brand or app advertising, creator or UGC direction, AI creative tools, mentoring, or high-growth startup experience are helpful.
Compensation & Benefits
Base salary is $100,000 to $140,000 annually, with $120,000 to $168,000 OTE (on-target earnings, base plus variable), including a performance bonus of up to 20%. Benefits include health, dental, and vision coverage, plus a commuter benefit and unlimited PTO. Location
On-site, five days per week in New York, New York, United States.
