Overview:
The Senior Social Strategist is a self-sufficient expert responsible for the end-to-end execution of complex social campaigns and the independent management of client relationships. They serve as a strategic lead, capable of mapping high-level business goals to innovative social roadmaps while mentoring a team of direct reports to produce flawless, high-level results.
Goal:
- Lead the holistic social media lifecycle from start to finish with minimal supervision
- Build client-specific social roadmaps and testing plans that drive adoption of new products and betas
- Align social strategy with business goals and broader cross-channel media plans.
- Adapt leadership styles to develop direct reports and oversee team-wide operational excellence
General Skills and Expectations:
- Excellent troubleshooting ability and advanced knowledge of social campaign management platforms
- Advanced ability to manage multiple direct reports and complex project deadlines
- Exceptional organization and meticulous attention to detail in all deliverables
- Expert fluency with numbers and complex data manipulation in Excel
- Strong internal and client-facing partnership and presentation skills
- Superior creative problem-solving and data-driven decision-making
Education and Experience:
- 2-4 years experience with paid social campaign management, agency or brand setting preferred
- Bachelor's degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required
Key Responsibilities:
Media Strategy, Plan Development & Innovation
- Lead the research, planning, and client-facing presentation of platform-agnostic social strategies, including independent performance projections and roadmap development.
- Partner with account management and media leads to ensure social strategy aligns with holistic media plans and supports client offline business goals.
- Drive agency-wide innovation by identifying partner betas, authoring strategic POVs, and training the broader team on emerging platform trends.
- Develop and execute superior testing plans for audiences, creative, and bidding strategies, translating results into actionable client recommendations.
Technical Expertise, Campaign Management & Media Plan Execution
- Oversee the full campaign lifecycle-from setup and trafficking to optimization-utilizing QA checklists to ensure 100% accuracy and client brand safety.
- Drive superior performance by optimizing against complex KPIs using a mix of platform tools, third-party analytics, and social listening data.
- Leverage advanced research tools to build data-backed recommendations and stay ahead of the competitive landscape.
Reporting and Measurement
- Serve as the final authority on reporting quality, transforming complex platform data and algorithms into accessible "real-world impact" narratives for clients.
- Coordinate with cross-channel teams (Search, Programmatic) to identify integrated media insights and demonstrate social's influence on the broader mix.
- Lead client reporting presentations, fluently interpreting data and providing technical clarity on campaign delivery and aesthetics.
Team Management and Mentorship
- Manage the professional development of multiple direct reports, adapting leadership styles to individual needs and ensuring a path toward next-level performance.
- Oversee outcome-based onboarding and comprehensive workflow training for junior staff, covering planning, trafficking, pacing, and accounting.
- Maintain ultimate accountability for the team's output, conducting regular QA and progress meetings to ensure 100% accuracy and operational excellence.
