Senior Paid Media Strategist

SENIOR PAID MEDIA STRATEGIST

ROLE OVERVIEW

A Senior Paid Media Strategist at CTC is a full-funnel expert across both paid search and paid social. You operate as the lead media strategist for your client portfolio, combining deep Paid Media mastery to drive outcomes across the entire paid media ecosystem. You analyze data, develop strategy, execute with precision, and communicate results with clarity. You elevate everyone around you.

WHAT WE LOOK FOR

This place isn't for everyone, but it might be for you if...

YOU SET THE STANDARD

• Your decisions are research-backed, every time
• Your client service is the bar others aspire to
• You arrive at meetings prepared, with data, insight, and a point of view
• You organize your time and say "no" so you can protect what's most critical
• You approach failure with curiosity, not defensiveness
• Your word is trustworthy, and you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

• You're passionate about building brands for the next generation
• You articulate your expertise so clearly that even a beginner follows along
• You document and report your work habitually
• You gather context before meetings, so you arrive ready to contribute

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You seek opportunities to sharpen your skills without being prompted
• You resist the temptation to play victim; you own outcomes 100%
• You're willing to put in the reps to be a domain expert
• You inspire others through the standard you hold for yourself

WHAT YOU'LL DO

INNOVATE

You stay on the frontier of paid media strategy and technology across both search and social. You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta. You make tactical recommendations for targeting, messaging, and campaign optimization across platforms. You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes. When it's time to pivot, you're among the first. You bring early insights to the team and lead the way.

CREATE

Creative problems take creative solutions. You write compelling direct-response copy for both search and social, build out campaigns in Google Ads and Meta Ads Manager, and ensure every initiative is launched on time, on budget, and built to win. You use historical data to guide decisions and find the hidden solution others miss. Attention to detail, proactive problem-solving, and data-driven decision-making are non-negotiables.

OWN

KPIs are your bread and butter. Google Sheets is your jam. "Count on Me" is your mantra. You see things through to the end. You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates. You hold yourself to a high standard and share your learnings to elevate the buyers around you. People know: if you're involved, it gets done.

WHAT SUCCESS LOOKS LIKE

SUCCESS IN YOUR DAY-TO-DAY

• Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets
• Monitor active campaigns and adjust budgets and strategy in real time for the best results
• Forecast future budgets and performance using historical data and industry trends
• Run multivariate tests to determine the best-performing creative, copy, and audiences
• Pull and sort data tables to guide creative teams on top-performing elements
• Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager
• Communicate meaningful results to clients in weekly meetings, reports, and team debriefs
• Coach and assist junior buyers, sharing knowledge to uplift the full team

SUCCESS IN YOUR FIRST THREE TO SIX MONTHS

Ownership of Ad Accounts

Actively running client accounts across paid search and paid social without regular assistance from other buyers.

Accurate Reporting and Projecting

You've learned the ropes, you can accurately project a client's spend and ROAS across both Google and Meta.

Assisting Wherever Possible

You share your knowledge freely, assist accounts owned by non-Sr. buyers, and operate palms-down to help wherever you can.

WHAT YOU'LL BRING TO THE TABLE

• Significant experience creating and optimizing Google Ads accounts at scale. This is a top requirement; if you haven't done this, this role isn't for you
• 2-4+ years of paid media experience managing budgets of $350,000+ across search and/or social
• Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting
• Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center
• Experience integrating Product Ratings from various aggregators into Google Merchant Center
• Ability to forecast budgets across channels based on historical data and client goals
• Strong Excel/Google Sheets skills. You analyze data, make decisions, and build recs from it
• Familiarity with Google Ads Desktop Editor
• Ability to think about a brand's 360° digital approach from acquisition through retention
• Confident interpersonal communicator. You can hold people accountable and lead difficult conversations
• Insatiable curiosity. You can't leave a problem alone until you've found a solution
• A desire to take calculated risks after carefully examining the calculus
• A unique combination of humility (willing to do the dirty work) and ambition (vision for what's ahead)
• Skilled in Asana or relevant project management software, preferred
• Exceptional written and verbal communication skills
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail
• Ability to adapt to new processes, strategies, and goals

COMPENSATION

• Base Salary: $103,333 annually
• Bonus Structure: 10% of base salary