**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.#LI-MM1A day in the life:The Group Media Director is responsible for leading a portfolio of high-value paid media accounts, driving performance, strategy, and growth across multiple channels and clients. This role owns the day-to-day excellence of paid media delivery within the B2B division while ensuring strategies are aligned to client business outcomes and Power Digital's performance standards.
Reporting into divisional leadership with a dotted line to the Head of Paid Media, this role acts as a critical bridge between executive strategy and execution-translating high-level vision into scalable, high-impact B2B media programs.
This leader manages and develops a team of media directors and buyers, ensuring pipeline contribution is predictable, optimized, and continuously improving. They are accountable for both client outcomes and team performance, with a strong focus on retention, expansion, and operational excellence.
This is a senior role requiring strong B2B performance marketing expertise, client leadership, team development, and operational rigor.
Key ResponsibilitiesPaid Media Strategy & Performance- Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets..
- Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
- Ensure consistent application of best practices in:
- Account structure and optimization
- Testing frameworks, multi-touch attribution and incrementality
- Creative and content feedback loops in partnership with Creative teams
- Measurement and reporting rigor, including account-based measurement approaches
- Serve as the strategic escalation point for complex performance challenges.
Client Leadership & Growth- Act as the senior strategic lead for key/pillar client relationships.
- Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.
- Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification.
- Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
- Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact.
Team Leadership & Development- Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.
- Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
- Coach and develop direct reports, including performance management, career growth, and skill development.
- Elevate team capabilities across:
- B2B platform expertise
- Data analysis and pipeline storytelling
- Strategic thinking and client communication
- Serve as the escalation point for team and client challenges.
Media Growth & Commercial Impact- Own growth of managed media dollars across your portfolio through retention and expansion.
- Ensure strategies balance performance, efficiency, and client profitability.
- Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health.
- Identify and address risks related to performance, client satisfaction, or profitability.
Operating Discipline & Execution Excellence- Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables.
- Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance.
- Maintain strong operating rhythms including:
- Regular pipeline and performance reviews
- Testing roadmaps and prioritization
- Clear reporting and insights delivery
- Ensure SLA adherence and high-quality execution across all accounts.
Innovation & Capability Development- Stay current on platform updates, emerging B2B channels, and industry trends.
- Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring..
- Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media.
- Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches.
Role Requirements- 8-10+ years in paid media, B2B performance marketing, or media leadership roles.
- Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients.
- Experience overseeing significant monthly media budgets ($200K-$1M+ per client preferred).
- Strong leadership experience managing and developing high-performing teams.
- Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic; others a plus).
- Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles.
- Experience translating platform performance into business outcomes (revenue, pipeline, LTV).
- Strong client-facing and communication skills, with ability to influence senior stakeholders.
- Experience supporting new business pitches and account expansion.
- Data-driven, highly organized, and operationally strong.
Key Performance Indicators (KPIs)- Client Performance
- Client Retention & Growth (NRR, service expansion, VABO)
- Paid Contribution Margin
- Team Performance & Development (retention, leveling, output quality)
- Testing Velocity & Performance Improvement
- SLA Adherence & Execution Quality
Most Important Things (MITs)- Paid media performance across accounts consistently drives qualified pipeline.
- Clients view Power Digital as a strategic growth partner, not just an execution vendor.
- Managed media dollars grow through retention and expansion.
- Teams are high-performing, accountable, and continuously developing.
- Accounts are delivered efficiently and profitably without sacrificing quality.
Benefits & Perks:- Base salary + commission opportunities
- Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards, including prize money and recognition for outstanding performance
- Opportunities to be involved in company's DEI initiatives
