5+ years of paid marketing experience, particularly in ABM and enterprise campaigns
Experience leveraging AI for campaign personalization and scaling
Strong grasp of enterprise sales cycles and their relationship with paid media
Cross-functional collaboration experience with marketing, sales, and product teams
Proficiency in major ad platforms like Google Ads, LinkedIn, and Meta
Strong analytical skills for data-driven decision making
Effective communication skills to align stakeholders across departments
Responsibilities
Build and manage paid marketing programs across various channels
Utilize AI tools for campaign personalization and efficiency
Develop and execute targeted account-based marketing strategies
Collaborate with sales to support lengthy enterprise sales cycles
Align paid media initiatives with broader marketing strategies
Optimize targeting, bidding, and budget allocation for campaigns
Analyze campaign performance and report on ROI and revenue impact
Manage relationships with agencies and vendors
Benefits
Generous PTO and company holidays
Comprehensive medical, dental, and vision coverage for employees and families
16 weeks of paid parental leave for all parents
Support for fertility and family planning
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account with company contributions
Annual stipends for wellness and learning development
Company-wide and team off-site events
Competitive compensation, stock options, and 401k
Full Job Description
About the role
WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy.
The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You'll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.
This position reports to the director of lifecycle marketing.
What you'll do
Build and manage paid marketing programs across social, search, and display channels
Use AI tools to personalize campaigns and scale them efficiently
Develop and execute account-based marketing strategies that target enterprise accounts
Partner with sales to support long enterprise sales cycles
Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives
Set up and optimize targeting, bidding, and budget allocation
Analyze campaign performance and report on ROI, pipeline, and revenue impact
Manage agency and vendor relationships
☆ What you need
5+ years of paid marketing experience, including ABM and enterprise-focused campaigns
Experience using AI to personalize or scale marketing programs
Strong understanding of enterprise sales cycles and how paid media supports them
Experience working cross-functionally with marketing, sales, and product teams
Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)
Strong analytical skills - you turn campaign data into budget and targeting decisions
Communicates clearly across marketing, sales, and product, and keeps stakeholders aligned on goals and results
Benefits & perks (US Full-time employees)
Generous PTO, plus company holidays
Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (16 weeks)
Fertility and family planning support
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual work-life stipends for:
Wellness stipend for gym, massage/chiropractor, personal training, etc.
Learning and development stipend
Company-wide off-sites and team off-sites
Competitive compensation, company stock options and 401k
