OverviewThe Senior Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media data to track the success of digital advertising initiatives for a national automotive client. This role will work closely with the account, media, creative, and technology teams to develop scalable recurring performance reports, improve measurement practices, and identify opportunities to strengthen campaign and business performance. This person will independently own key analytics workstreams and play a leading role in quality-assurance, dashboard development, data troubleshooting, partner oversight, and the continued evolution of the team's analytics capabilities.
Responsibilities
- Design, analyze, and interpret quantitative and qualitative data reports from multiple sources, including social, search, programmatic display, connected TV, online video, and other digital media.
- Develop, maintain, and quality-check scalable dashboards and reporting solutions using Tableau, Snowflake, Adobe Analytics, and Excel, including writing and validating SQL to transform, join, and analyze data from multiple sources.
- Partner with Data Engineering and Automation to translate governed platform data into reliable reporting, dashboards, and actionable insights.
- Own and evolve the measurement frameworks and benchmarks to evaluate performance across channels, campaigns, audiences, and lines of business.
- Partner with media teams, publishers, and technology partners to validate reported metrics, investigate discrepancies, improve data quality, and provide performance and optimization oversight.
- Monitor trends and uncover opportunities for analytics, creative, strategy, media, and account teams.
- Oversee quality-assurance and improve tracking processes across teams (tagging, trafficking, and reporting).
- Identify opportunities to automate or scale recurring reporting, and partner with Data Engineering & Automation team to implement them.
- Translate technical findings into digestible narratives and actionable insights about campaign performance, including client-facing presentations.
- Lead performance readouts and confidently communicate findings, limitations, and recommendations to cross-functional stakeholders.
- Independently manage analytics workstreams from initial business question and requirements gathering through analysis, quality-assurance, and presentation of recommendations.
- Mentor junior analysts and help set the standards for analysis and reporting quality across the team.
- Partner with analytics leadership to prioritize requests, define project requirements, and establish realistic timelines and deliverables.
- Support forecasting, trend analysis, incrementality assessments, attribution analysis, and other advanced measurement initiatives.
- Proactively seek new information and maintain a current, thorough understanding of digital marketing best practices, including industry trends, metrics, and competitive activities.
Qualifications
- 5+ years of experience in marketing analytics, digital analytics, media analytics, business intelligence, or another quantitative, data-driven field.
- Strong SQL skills and experience querying and joining large datasets. Experience with Snowflake is strongly preferred.
- Experience working with cross-functional teams across multiple marketing disciplines.
- Experience presenting findings to clients, senior stakeholders, or cross-functional leadership teams.
- Demonstrated ability to translate complex data into clear business insights, recommendations, and presentation-ready narratives.
- Ability to manage multiple priorities and develop ideas in a fast-paced, deadline-driven environment.
- Experience with e-commerce and/or automotive is strongly preferred.
- Working knowledge of attribution, incrementality, conversion measurement, and other approaches used to evaluate marketing effectiveness.
- Strong quantitative and qualitative skills with proven data interpretation abilities.
- Experience mentoring junior team members, reviewing analytical work, or providing constructive feedback is preferred.
- Experience with ad-serving and web analytics tools, including Adobe Analytics and Google Analytics.
- Strong understanding of digital media measurement across paid search, paid social, programmatic, connected TV, online video, and display.
- Experience with social platform reporting tools, such as Facebook Ads reporting or Sprinklr reporting, is a plus.
- Experience with business intelligence and data visualization tools. Tableau is required; Domo, Power BI or similar tools are a plus.
- Experience with Python, data engineering workflows, APIs, cloud data platforms, or marketing mix and forecasting methodologies is a plus.
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2026.
