Senior Marketing Strategist

DealMaker

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in digital marketing, client services, or related fields, with proven ownership of client relationships.
  • Deep knowledge of various digital marketing channels, including paid media, email, and partnerships, focusing on campaign strategy and optimization.
  • Strong analytical capabilities to diagnose issues and derive data-driven decisions.
  • Excellent client-facing communication skills, particularly in high-stakes conversations.
  • Experience mentoring or leading junior team members informally.
  • Ability to thrive in a fast-paced environment with minimal supervision.
  • Familiarity with marketing automation platforms, CRM systems, and analytics tools.

Responsibilities

  • Own and manage complex marketing campaigns from strategy to closure, ensuring client satisfaction and accountability for capital raised.
  • Develop and set the strategic direction for high-stakes campaigns, including decisions on channel mix and budget allocation.
  • Continuously analyze campaign performance, quickly diagnosing and addressing underperforming aspects.
  • Act as a strategic advisor to founders and executive stakeholders, particularly during escalations or campaign adjustments.
  • Mentor Client Strategists by sharing insights on funnel strategies and communication, enhancing team performance.
  • Address risks in off-track accounts by identifying root causes and creating pathways to successful outcomes.
  • Collaborate cross-functionally with Paid Media, Creative, Partnerships, and Account Management to align execution with strategic goals.

Benefits

  • Competitive compensation package with equity opportunities in a growing startup.
  • Access to a diverse team of experts and innovators.
  • Comprehensive shared employee benefit plan, including medical, vision, and dental.
  • Emphasis on leveraging AI tools to enhance workplace productivity and innovation.
  • Annual support for professional development and learning opportunities.
Full Job Description


WHO YOU ARE

You are a Senior Marketing Strategist who has built a career on owning outcomes, not just managing processes. You thrive in high-pressure environments where founders are counting on you and the stakes are real. You know how to read a campaign that is going sideways, make the call, and bring clients along with confidence. You lead by doing, and you raise the level of everyone around you.

WHAT YOU WILL DO
  • Own complex campaigns end to end, from strategy through close, with full accountability for capital raised and client satisfaction across your largest accounts.
  • Set strategic direction by developing marketing plans and funnel strategies for high-stakes campaigns, making the call on channel mix, budget allocation, and testing priorities.
  • Analyze performance across your portfolio continuously, diagnosing underperformance quickly and acting on it with both speed and rigor.
  • Advise founders and executive stakeholders as their trusted strategic partner, including through escalations, renegotiations, and campaign resets.
  • Mentor Client Strategists on funnel strategy, client communication, and problem-solving, sharing patterns and playbooks that raise the bar across the team.
  • Manage escalation and risk by stepping into off-track accounts, diagnosing root causes, and rebuilding a credible path to a successful outcome.
  • Lead cross-functionally by partnering with Paid Media, Creative, Partnerships, and Account Management to keep execution aligned with strategy and flagging process gaps that need fixing.
  • Report results and next steps clearly to clients and internal leadership, demonstrating impact on capital raised and campaign KPIs.


WHAT SKILLS YOU NEED

This role demands someone who has been in the room when things get hard and has a track record to prove it. You bring deep channel expertise, sharp analytical instincts, and the kind of client communication skills that build trust under pressure.
  • Experience in digital marketing, client services, or a related field, with a track record of owning client relationships independently.
  • Deep expertise across digital marketing channels (paid media, email, partnerships) including campaign strategy, execution, and optimization.
  • Strong analytical skills, with proven ability to use data to diagnose problems and drive decisions under time pressure.
  • Excellent client-facing communication skills, including experience navigating high-stakes or difficult conversations.
  • Demonstrated ability to mentor or informally lead less experienced team members.
  • Comfort operating with a high degree of autonomy in a fast-paced environment.
  • Experience with marketing automation platforms, CRM systems, and analytics tools.
  • You proactively use AI tools to improve your own workflows and are always looking for ways to make your team faster and smarter.
    This is a hybrid, New York-based role (3 days in-office - 23rd Street) or Los Angeles-based role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.

Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform.As a tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here's why you should want to join us:
  • Competitive compensation with the opportunity to earn equity-get into a growth company on the ground floor
  • A diverse & distributed team of doers, innovators, and experts
  • Shared employee benefit plan (medical, vision, & dental)
  • We love AI and have tools to support you build innovative solutions
  • Annual learning support And more!


We use automated and artificial intelligence-based tools ("Automated Employment Decision Tools") to assist in screening, assessing, or evaluating candidates. These tools may assess job-related qualifications such as skills, experience, and work history. AI-assisted tools support our recruitment team and do not replace human judgment; all final hiring decisions are made by human reviewers.

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