Who you areThis is
not a traditional creative role. We're looking for a
performance-driven Creative Strategist who can combine storytelling, data, and experimentation to drive measurable business outcomes. You'll own creative strategy across campaigns, from concept to performance, and play a key role in scaling how we produce and optimize creative.
You'll also leverage
AI as a tool to move faster, test more, and improve output, but first and foremost, you are a
strong creative thinker grounded in performance marketing.
What You'll DoStrategic Creative Direction- Develop creative strategies and campaign concepts grounded in audience insight and performance goals
- Write clear, testable creative briefs that drive measurable results
- Lead creative across key channels (paid social, landing pages, email)
- Translate data into actionable creative direction and iterate based on performance
Performance Optimization & Experimentation- Analyze performance metrics (CTR, CVR, ROAS, etc.) to inform creative decisions
- Design and execute A/B tests to continuously improve outcomes
- Connect top-of-funnel creative performance to deeper funnel metrics (conversion, revenue)
- Identify patterns in performance data and translate them into scalable creative insights
AI-Enabled Creative Workflows- Use AI tools to accelerate research, ideation, testing, and production
- Experiment with AI-driven workflows to increase creative output and speed
- Identify opportunities to streamline creative processes using automation and tooling
- Contribute to building repeatable workflows the broader team can adopt
(Note: deep technical system-building is not required, but curiosity and experimentation with AI is essential.)
Client Engagement & Creative Leadership- Act as the creative lead for assigned clients and campaigns
- Present and defend creative strategy with confidence and clarity
- Provide strategic guidance on messaging, positioning, and creative direction
- Ensure all deliverables meet a high bar for quality and performance
Project Ownership & Collaboration- Own creative timelines and deliverables across multiple campaigns
- Collaborate cross-functionally with paid media, production, and retention teams
- Identify risks early and proactively drive solutions
- Help improve internal creative processes and team efficiency
What You NeedCore Requirements- Proven experience in creative strategy, ideally in performance marketing or DTC environments
- Strong portfolio demonstrating creative work tied to performance outcomes (e.g., ROAS, CTR, conversions)
- Strong business and market curiosity, with a natural interest in how companies grow, invest, acquire customers, and drive revenue, and a habit of staying up to date on trends across marketing, consumer behavior, and emerging industries.
- Ability to think across the full funnel, not just top-of-funnel creative
- Strong copy and concept development skills
- Excellent communication and ability to present to internal and external stakeholders
- A problem-solver mindset with the ability to operate in fast-paced, evolving environments
AI & Tools (Important, but Flexible)- Experience using AI tools (e.g., Claude, Zapier etc.) to enhance creative workflows
- Curiosity and willingness to experiment with new tools and approaches
- Ability to identify opportunities where AI can improve speed, scale, or quality
Nice-to-Haves- Experience building or contributing to AI-driven workflows or automations
- Familiarity with tools like Zapier, Make, or similar platforms
- Experience training or enabling teams on new tools or processes
This is a hybrid, Los Angeles-based role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.
Competitive compensation with the opportunity to earn equity-get into a growth company on the ground floor
- A diverse & distributed team of doers, innovators, and experts
- Shared employee benefit plan (medical, vision, & dental)
- We love AI and have tools to support you build innovative solutions
- Annual learning support And more!
