About the Role:We are seeking a highly driven and strategic Senior Marketing Specialist to support business development initiatives within a fast-paced commercial real estate environment. This role is designed for an experienced marketing professional who operates with a high level of independence, demonstrates strong executive presence, and can successfully manage complex projects from concept through execution with minimal oversight.
The Senior Marketing Specialist will serve as a strategic partner to brokerage and leadership teams, leading high-impact business development efforts through the creation of proposals, presentations, pursuit strategies, and client-facing marketing materials. This individual must be capable of balancing tactical execution with strategic thinking while managing multiple priorities in a deadline-driven environment. This individual will also leverage artificial intelligence (AI) tools and emerging technologies to enhance efficiency, improve workflows, elevate marketing outputs, and enable data-informed decision-making.
The ideal candidate is proactive, highly organized, solutions-oriented, and confident leading discussions, presenting recommendations, and establishing clear paths forward across cross-functional teams and stakeholders.
What You'll Do:- Lead business development and marketing initiatives from inception through final execution with a high degree of autonomy and accountability.
- Develop sophisticated, client-facing deliverables including proposals, pitch decks, presentations, RFP/RFQ responses, and pursuit strategies.
- Partner closely with brokers, leadership, and cross-functional teams to support revenue-generating initiatives and strategic client pursuits.
- Facilitate productive meetings by aligning stakeholders, driving strategic discussions, clarifying priorities, and ensuring actionable next steps.
- Present project recommendations, marketing strategies, and business development viewpoints clearly and confidently to internal stakeholders and leadership teams.
- Translate complex information, market data, and stakeholder feedback into compelling messaging and visually impactful deliverables.
- Manage multiple high-priority projects simultaneously while maintaining quality, consistency, accuracy, and deadline adherence.
- Serve as a key contributor in positioning strategies, client engagement efforts, thought leadership initiatives, and brand elevation opportunities.
- Conduct market research, competitive analysis, and business intelligence gathering to support strategic pursuits and client opportunities.
- Identify opportunities to improve marketing processes, operational efficiencies, workflow management, and team collaboration.
- Proactively identify project challenges and develop strategic solutions that support business objectives and project success.
- Apply AI tools to optimize workflows, enhance content, and improve reporting and personalization.
What You'll Need:To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Bachelor's degree in Marketing, Business, Communications, Real Estate, or related field (or equivalent experience)
- 3-5 years of experience in business development, marketing, proposals, or a related field
- Ability to work in the New York City office at least three days per week
- Competence in B2B marketing, business strategy and project management
- Demonstrated success independently managing projects from strategy through execution in a fast-paced, deadline driven environment.
- Excellent written, verbal, and visual communication skills
- Strong executive presence with the ability to communicate confidently and professionally with senior leadership and client-facing teams.
- Proven ability to lead discussions, influence decision-making, and establish alignment across multiple stakeholders Advanced proficiency in Microsoft PowerPoint, Adobe Creative Suite, Microsoft Office Suite, and presentation development.
- Strong organizational, time management, and project management capabilities with exceptional attention to detail.
- Ability to prioritize competing demands while maintaining professionalism, responsiveness, and high-quality deliverables.
- Strategic thinker with strong initiative, accountability, and follow-through.
- Collaborative mindset paired with the confidence and ability to work independently with minimal oversight.
CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the Senior Marketing Specialist position is $85,000 annually and the maximum salary for the Senior Marketing Specialist position is $95,000 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program. This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance. 
