Job DescriptionAbout the role:This is a highly cross-functional role that requires strong commercial acumen, partner management discipline, product lifecycle expertise, and the ability to influence across R&D, PMO, US region marketing, solution design, service, sales, finance, supply chain, legal, quality, regulatory, and external partner organizations.
Key ResponsibilitiesStrategic Partnerships & Business Development
- Identify, evaluate, and prioritize third-party partnership opportunities that help address portfolio gaps, expand solution breadth, and improve BD's Central Fill competitiveness.
- Support build, buy, or partner assessments by developing market analysis, customer need assessments, business cases, strategic fit evaluations, and commercial recommendations.
- Partner with legal, finance, procurement, quality, regulatory, R&D, and commercial teams to support partnership assessment, contracting, onboarding, and governance.
- Develop partnership strategies that align external capabilities with BD's Central Fill roadmap, customer requirements, and long-term platform strategy.
- Monitor competitive activity, market trends, and emerging technologies to inform partnership priorities and future growth opportunities.
Third-Party Relationship Management
- Serve as the primary marketing lead for assigned third-party partner relationships within the Central Fill portfolio.
- Establish governance routines, performance expectations, communication cadences, and escalation processes to ensure effective partner execution.
- Partner with solution design, sales, service, implementation, and regional marketing teams to ensure third-party solutions are positioned, sold, deployed, and supported consistently.
- Track partner performance, customer feedback, issue trends, and commercial outcomes to identify risks, improvement opportunities, and future growth potential.
- Ensure partner-related messaging, collateral, training, and customer-facing content are accurate, differentiated, and aligned with BD brand and portfolio strategy.
Hardware Sustaining Strategy: Pouch, Blister, and Vision
- Lead product lifecycle management for assigned Central Fill hardware categories, including pouch, blister, and vision automation.
- Define sustaining product strategies that support reliability, customer satisfaction, adoption, revenue growth, and long-term portfolio health.
- Partner with R&D, service, quality, regulatory, supply chain, and manufacturing teams to prioritize sustaining needs, roadmap updates, technical improvements, and lifecycle decisions.
- Develop positioning, value propositions, claims, and competitive messaging that clarify the role of pouch, blister, and vision automation within BD's broader Central Fill ecosystem.
- Support evidence generation and performance validation efforts to quantify customer value, strengthen ROI tools, and improve commercial confidence.
- Identify upgrade, refresh, simplification, and end-of-life opportunities that improve customer experience and enable long-term portfolio optimization
Commercial Excellence & Market Insights
- Develop sales enablement tools, launch content, training materials, competitive positioning, and customer-facing messaging to support commercial execution.
- Conduct market research, customer engagement, VOC activities, and competitive intelligence to inform portfolio strategy and partnership decisions.
- Collaborate with regional marketing and sales teams to support customer roadmap conversations, strategic account planning, and opportunity development.
- Monitor product and partner performance, revenue contribution, market feedback, and adoption trends to inform strategic recommendations.
- Support pricing, acquisition model, and monetization discussions for third-party solutions and sustaining hardware offerings.
Cross-Functional Leadership
- Lead through influence across a complex matrix organization to drive alignment, accountability, and execution.
- Serve as the marketing representative on assigned sustaining engineering, partnership, and portfolio initiatives.
- Partner closely with R&D, PMO, finance, legal, regulatory, quality, service, solution design, sales, supply chain, and regional marketing teams.
- Translate customer needs and business priorities into actionable requirements, roadmap inputs, and commercial strategies.
- Communicate clearly with leadership on progress, risks, tradeoffs, and recommendations.
Minimum Qualifications- Bachelor's degree in Marketing, Business, Engineering, Life Sciences, Healthcare Administration, or related field required.
- 5+ years of experience in product management, marketing, business development, strategic partnerships, or related commercial roles.
- Experience managing third-party partnerships, alliance relationships, or external technology collaborations.
- Experience working in medical technology, healthcare technology, automation, software-enabled hardware, pharmacy automation, or a related industry.
- Demonstrated ability to lead cross-functional programs in a matrixed environment.
- Strong business acumen with experience developing strategic recommendations, business cases, and market assessments.
- Strong communication, presentation, and stakeholder management skills.
- Ability to manage multiple priorities in a fast-paced environment with competing deadlines.
- Ability to travel domestically up to 30% of the time.
Preferred Skills- MBA or advanced degree preferred.
- Experience with product lifecycle management, sustaining engineering, portfolio strategy, or hardware commercialization.
- Experience supporting build, buy, or partner evaluations.
- Familiarity with pharmacy automation, Central Fill operations, medication packaging, vision verification, or high-volume fulfillment workflows.
- Experience developing commercial messaging, sales enablement, claims, ROI tools, or evidence-generation plans.
- Strong analytical skills with the ability to synthesize customer insights, market trends, financial inputs, and operational requirements into clear recommendations.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Primary Work LocationUSA NC - Durham - Roche Drive
Additional LocationsWork Shift 
