Senior Marketing Manager The Senior Marketing Manager, Canada, owns the full marketing strategy and execution for Rentokil Terminix. This is a hands-on leadership role for an ambitious, data-driven marketer who thrives on accountability and impact. Sitting on the Canada leadership team as a strategic partner to the President of Canada Pest, this leader will drive lead generation, brand strategy, and commercial marketing performance across residential and commercial business lines. They will manage a team of 1 direct report, direct external agency partners, and leverage North America Marketing department and centralized support resources to deliver against ambitious growth targets.
The successful candidate will be building a 5-year strategic plan, optimising a paid media campaign, interrogating a BI dashboard, and presenting a board-level investment case. As the Canadian business scales, this will be an exceptional opportunity for a marketing leader ready to grow with a business they help build.
Duties and Responsibilities
- Lead the creation, execution, and refinement of annual and long-range marketing plans, customer personas, and go-to-market strategies aligned with growth goals.
- Identify and capture growth opportunities across geographies, segments, and channels to drive commercial performance.
- Serve on the Canada Pest leadership team to shape commercial strategy and influence decision-making.
- Direct digital lead generation (SEM, GBP, LSA, SEO/AIO) to boost lead quality, speed-to-lead, and ROI across digital touchpoints.
- Manage and optimize media budgets across residential and commercial channels to meet ROI and acquisition cost targets.
- Manage external agency contracts and performance, holding partners accountable to KPI and ROI targets.
- Collaborate with NA Marketing POD specialists and central teams (Creative, PR, Product, M&I) to leverage scaled assets and best practices.
- Maintain performance reporting frameworks, funnel analysis, and process maps to track campaign efficacy, lead conversion, and branch penetration.
- Partner with IT and marketing ops to optimize the Canadian martech stack, including CRM, automation, and analytics platforms.
- Present marketing reviews, investment cases, and strategic recommendations to executive and board stakeholders.
- Drive continuous improvement across marketing processes, campaigns, and GTM effectiveness.
Requirements- 8+ years in progressive marketing, with proven growth, lead generation, and commercial success
- Hands-on leader skilled in strategy and execution without heavy team support
- Proven manager of external agencies, multi-channel performance media, and digital lead flows
- Background in B2B/B2C, acquisition, retention, and sales enablement
- Ability to lead, develop, and scale a small marketing team
- Experienced in evaluating and improving martech stacks (CRM, automation, analytics) with IT
- English/French bilingualism strongly preferred
- Canadian market experience, including Quebec, preferred
- Proficient in BI and analytics tools (Tableau, Power BI, Google Analytics, HubSpot) to derive insights and drive decisions
- Deep knowledge of SEM, SEO/AIO, LSA, GBP, and marketing automation
- Strong track record leading change and continuous improvement
- Credible C-suite and board presenter who can influence key stakeholders
- Strong organizational skills to manage complex projects and agency partners under tight deadlines
BenefitsNumber of vacancies: 1
This is a Hybrid position, working 3 days/week at our Milton office.
The job advertisement is a new role for the company.
Salary Range: $120k to $130k plus benefits, 3.5% RRSP matching and bonuses
Applicants must be currently authorized to work in Canada. Please note that Rentokil Terminix does not provide Labour Market Impact Assessment (LMIA) sponsorship, work permit support, permanent residency support, or assistance with work permit renewals
AI technology may be used in selecting candidates for interviews.
