Parker Hannifin

Senior Marketing Manager

Parker Hannifin • $100K — $130K *
Hollis, NH 03049In-Person
Healthcare
5 - 7 years of experience
Reposted 1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business or related field required; MBA preferred.
  • 7-10 years of experience in sales, marketing, or product management, including 3-5 years in strategic execution
  • Proven experience in both upstream and downstream marketing roles
  • Hands-on ownership experience in pricing strategy
  • Ability to manage and develop marketing managers
  • Strong cross-functional leadership skills across Product, Sales, and Finance
  • Data-driven mindset with strong analytical and communication abilities
  • Experience in the medical device or life sciences field with technical products preferred.

Responsibilities

  • Lead market analysis to inform segmentation and growth opportunities
  • Own the development of value propositions and messaging frameworks
  • Partner with Product Management to influence strategic roadmap
  • Define go-to-market strategies for new products and markets
  • Oversee integrated marketing plans to drive demand and revenue
  • Guide Marketing Managers across key functional areas
  • Develop and manage pricing strategies and analytical tools
  • Create sales enablement materials and support product launches.

Benefits

  • Opportunities for domestic and international travel as required
  • Engagement in a people-first culture that values teamwork and inclusion
  • Access to professional development and leadership programs
  • Participation in sustainability and energy efficiency initiatives
Full Job Description
Position Summary

Position Summary:

The Senior Marketing Manager is a strategic and execution-oriented leader responsible for owning the end-to-end marketing lifecycle-from market insight and positioning (upstream) through commercial execution and growth (downstream) and will directly lead Marketing Communications (MarCom) and Creative Services. In addition to Marketing, this individual will lead pricing strategy with core functions supporting revenue growth, brand execution, and go-to-market effectiveness.

This is a player-coach role requiring strong mentoring and team building skills, cross-functional leadership, and the ability to translate strategy into measurable commercial impact.

Responsibilities

Primary Responsibilities:

Upstream Marketing & Strategy
  • Lead market, customer, and competitive analysis to define segmentation, ideal customer profiles (ICPs), and growth opportunities
  • Own value proposition development, positioning, messaging frameworks, and differentiation strategy across products and solutions
  • Define and maintain go-to-market strategy for new products, features, and market expansions
  • Partner with Product Management and Engineering to influence roadmap prioritization based on market and customer insight
  • Translate market intelligence into actionable commercial strategies that inform downstream execution
Downstream / Commercial Marketing Execution
  • Own and oversee execution of integrated marketing plans that drive demand, pipeline creation, and revenue growth
  • Lead Marketing Managers across key functional areas (product marketing, demand generation, content, field marketing)
  • Ensure consistent messaging across campaigns, digital channels, and customer-facing initiatives
  • Align closely with Sales leadership on pipeline targets, sales motions, and commercial plays
  • Ensure all downstream execution reflects upstream strategy, positioning, and business objectives
Pricing Strategy & Commercial Models
  • Own pricing strategy, including value-based pricing, packaging, discount frameworks, and deal governance
  • Conduct pricing analysis, willingness-to-pay research, and competitive benchmarking
  • Partner with Product Management, Finance, and Sales to align pricing with customer value, growth, and margin objectives
  • Develop pricing tools, guidelines, and enablement for Sales and Commercial teams
Sales Enablement & Go-To-Market Support
  • Own development of sales enablement assets, including pitch decks, battlecards, messaging guides, and case studies
  • Support product launches with clear positioning, pricing, and field readiness
  • Ensure tight feedback loops between Sales, Marketing, and Product Management
  • Drive consistency and quality across all field-facing materials and communications
Marketing Communications & Creative Services
  • Direct and manage Marketing Communications (MarCom) as the function responsible for messaging, storytelling, PR, and external communications
  • Direct and manage Creative Services as the function responsible for brand design, visual identity, digital creative, and production execution
  • Develop and maintain enterprise messaging architecture, brand voice, and narrative consistency across all channels
  • Lead development and execution of integrated communication strategies, including campaigns, product communications, thought leadership, and corporate messaging
  • Oversee public relations, media engagement, and external communications to support brand visibility and market positioning
  • Establish and enforce brand standards, visual identity guidelines, and creative quality across all marketing and commercial outputs
  • Ensure all creative assets and communications align with upstream strategy and downstream commercial objectives
  • Drive high-impact storytelling across product launches, campaigns, customer communications, and executive messaging
Team Leadership & Cross-Functional Collaboration
  • Manage, mentor, and develop a team across Marketing, Pricing, Marketing Communications, and Creative Services
  • Set clear goals, priorities, and performance expectations across all functional areas
  • Act as a senior commercial leader and trusted partner to Product Management, Sales, and Finance
  • Influence decision-making and drive alignment in a matrixed organization
  • Foster a high-performance, accountable, and collaborative team environment
Measurement & Optimization
  • Define success metrics across upstream strategy, downstream execution, pricing, and communications
  • Track KPIs including pipeline contribution, conversion rates, win/loss insights, pricing performance, and campaign effectiveness
  • Measure performance of marketing communications and creative output on engagement, brand awareness, and revenue impact
  • Continuously refine strategy and execution based on data, customer feedback, and market dynamics

Qualifications

Qualifications:
  • Bachelor's degree in Business, Marketing, or related field required; MBA preferred
  • 10+ years of experience in marketing, product marketing, sales, or commercial leadership roles, including 5+ years managing both strategy and execution
  • Proven experience leading upstream (segmentation, positioning, GTM) and downstream (demand generation, enablement) marketing
  • Direct experience owning pricing strategy and commercial models
  • Experience managing Marketing Communications and Creative Services functions strongly preferred
  • Strong cross-functional leadership skills across Product, Sales, Finance, and Marketing
  • Data-driven mindset with strong analytical and communication skills
  • Experience in medical device, diagnostics, biotech, or life sciences markets required
  • Strong leadership, team-building, and organizational development capabilities
  • Domestic and international travel required as needed
  • This is a hybrid position based in Hollis, NH. Candidates must be local or willing to relocate at their own expense

About Parker Hannifin

Parker Hannifin is a diversified manufacturer of motion and control technologies and systems, providing precision-engineered solutions for a wide variety of commercial, mobile, industrial, and aerospace markets. They are also demonstrating how their interconnected portfolio of motion and control technologies is critical to enabling a cleaner and sustainable world.

Parker Hannifin Careers

Join the vibrant team at Parker Hannifin, a global leader in motion and control technologies, and be part of a company known for its innovative approach and commitment to excellence. At Parker Hannifin, we offer a wide range of job opportunities that allow professionals to advance their careers in an environment that fosters growth, leadership, and diversity.

Work You’ll Do

At Parker Hannifin, every position contributes to our mission of solving the world’s greatest engineering challenges. Our team is composed of highly skilled professionals dedicated to pushing the boundaries of technology and innovation. Whether you are looking for a full-time position, an internship, or a leadership role, Parker Hannifin has a place for you.

Innovate and Lead

Embrace the opportunity to lead projects that redefine industry standards. Parker Hannifin is at the forefront of technological innovation, and our employees are the driving force behind our success. With a culture that values diversity and creative problem-solving, you will work alongside some of the brightest minds in the industry.

Grow Your Career

Parker Hannifin is committed to the professional growth of our employees. With comprehensive training programs and a focus on career development, we ensure that our team members have the resources they need to succeed. Our commitment to professional development is matched by our dedication to promoting from within, providing a clear path for career advancement.

Be Part of a Great Team

Our team at Parker Hannifin is our greatest asset. We pride ourselves on a culture that promotes teamwork, respect, and collaboration. With a global network of professionals, the opportunities for networking and cross-functional collaboration are vast. Join us and be part of a team that is making a difference in the world.

Benefits and Culture

Parker Hannifin offers a competitive benefits package that supports the health, well-being, and financial security of our employees and their families. From health insurance to retirement plans, we provide the benefits that help you live a healthier and more secure life. Our inclusive culture encourages involvement and offers various channels for employees to express their ideas and insights.

Explore Job Opportunities

Are you ready to take the next step in your career? Explore the exciting job opportunities at Parker Hannifin. From engineering to marketing, and from sales to customer service, we have positions that match a wide range of skills and interests. - **Search Parker Hannifin Jobs**: Find open positions that align with your skills and career goals. We are continuously hiring and looking for new talent to join our dynamic team. - **Prepare Your Application**: Tailor your resume and prepare for your interview with us. Show us how your experience and skills make you the perfect fit for Parker Hannifin. - **Internship Programs**: Gain hands-on experience and build your professional network through our internship programs. These opportunities are designed to give you a solid foundation in your chosen field.

Stay Connected

- **Join Our Team**: Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. - **Career Development**: Engage in ongoing learning and development programs to enhance your skills and boost your career prospects. - **Job Alert Emails**: Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Parker Hannifin. At Parker Hannifin, we are not just offering jobs; we are offering careers that make a global impact. Join us and be part of a legacy of leadership, innovation, and diversity.
Learn more about Parker Hannifin
Size
54,640 employees
Market Cap
$37.5 billion
Industry
Manufacturing & Automotive
Net Income
$1.4 billion
Founded
1918
5 Year Trend
+5.7%
Revenue
$13.5 billion
NASDAQ
PH
* Ladders Estimates

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