The Senior Manager, Cultural Partnerships brings Bath & Body Works' cultural strategy to life through high-impact talent, entertainment, brand and experiential partnerships. Reporting to the GVP, Culture, Social + Partnerships, this role identifies culturally relevant opportunities, builds relationships across the entertainment industry and leads partnership execution from concept through activation.
Responsibilities• Partner with the GVP to identify and recommend established and emerging talent across entertainment, music, fashion, sports and culture aligned with brand and business priorities.
• Monitor cultural trends, breakout moments, competitive activity and talent seeking beauty, fragrance and lifestyle partnerships to surface timely opportunities.
• Build and manage a dynamic talent pipeline, evaluating prospects for strategic fit, audience relevance, cultural influence and brand impact.
• Develop authentic partnership concepts across campaigns, content, events, gifting, organic engagement and cultural activations, and present recommendations to internal leaders.
• Build and maintain strong relationships with talent, agents, managers, publicists and entertainment industry partners, positioning Bath & Body Works as a desirable collaborator.
• Lead celebrity and entertainment partnerships from outreach through completion, including deal memos, negotiations, contracting, schedules, appearances, production requirements and on-site talent management.
• Serve as the day-to-day liaison for talent representatives and manage approvals, deliverables, usage rights, timelines and contractual commitments.
• Lead strategic brand partnerships, sponsorships and experiential activations from concept through execution, managing partner relationships, budgets, deliverables and cross-functional coordination.
• Partner with Social, Communications, Creative, Media, Marketing and Retail teams to maximize partnership impact across owned, earned, paid and retail channels.
• Maintain systems and processes to track relationships, opportunities, contracts, budgets, milestones and performance, using insights to optimize future strategies and investments.
• 7-10 years of experience in-house or at a talent, management or PR agency with at least 5+ years leading people; beauty, consumer goods, fashion or retail industries preferred
• Ability to brief senior leaders, develop relationships with internal and external teams, and be solid support for immediate team members
• Proven competence to lead, manage, mentor, and improve teams with diverse skills
• Established relationships within the entertainment industry, including talent agents, managers, publicists and other key industry representatives, with a demonstrated ability to identify, cultivate and activate talent partnerships
• Experience in presentation development and visual storytelling
• Ability to think critically, curiously, strategically and innovatively, and change course as needed to achieve desired results
• Highly organized with the ability to project manage, self-start and prioritize against key business priorities for yourself and your team in a quick environment
• Proficient on Mac and in Microsoft Office: Powerpoint, Excel, Word, Teams and Outlook with an in-depth knowledge of social management and analytics tools (ie Sprinklr, Dash Hudson, Netbase)
• Flexibility for limited travel and weekend work
Education• Bachelor's degree or equivalent work experience in marketing or related field preferred
Core Competencies- Drives Results
- Action Oriented
- Collaborates
- Decision Making
- Nimble Learning
BenefitsFeeling g ood starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good - every day. Benefits for eligible associates include:
- Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- No-cost mental health and well-being support through our Employee Assistance Program (EAP).
- 401(k) with company match and Associate Stock Purchase Program with discount.
- Opportunity for paid time off, paid parental leave and access to family building benefits.
- Home, auto and pet insurance and a company-provided Care.com subscription.
- Tuition reimbursement and scholarship opportunities for post-secondary education.
- Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
- Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
