Chobani is an American brand of strained yogurt produced by Chobani, LLC. The company was founded in 2005 when Hamdi Ulukaya bought a plant in the town of New Berlin, New York, that was being closed by Kraft Foods. Ulukaya hired several of the former Kraft employees as well as a "yogurt master" and launched his brand in 2007. The word chobani is derived from the Persian loanword in Turkish, çoban, meaning "shepherd". Chobani has approximately 2,000 employees and is the top-selling brand of yogurt in the United States.