Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media.
Experience managing agencies or external partners.
Experience working with AI-driven marketing platforms and automated media systems.
Full-funnel performance and conversion optimization experience.
Experience in highly regulated or performance-driven industries.
Proficient in Microsoft Office (Excel, Outlook, Word) and data entry.
Familiarity with GA4, Google Ads, MetaAds, and CRM software (Velocify and Anthology are a plus).
Responsibilities
Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.
Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes.
Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency.
Act as a strategic partner to AVPs of Paid Search and SEO, supporting execution of AI-enabled, automated, and data-driven strategies.
Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met.
Support co-ownership of Social Media strategies in partnership with both AVPs.
Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights.
Benefits
Medical
Dental
Vision
Voluntary Life (Employee, Spouse, Child)
Employer-Paid Life Insurance
Short-Term Disability (STD)
Long-Term Disability (LTD)
Flexible Spending Accounts (FSA/LFSA)
Health Savings Account (HSA)
HSA Employer Contribution
Critical Illness
Hospital Indemnity
Accident Insurance
401(k)
401(k) Employer Match
Paid Holidays
Floating Holiday
Mental Health Day
Referral Bonus Program
Tuition Assistance Program (TAP)
Full Job Description
Location
Remote
Remote, TX
Senior Marketing Manager, Integrated Digital Marketing
Your role will be instrumental in:
Bringing together different marketing channels to create a seamless experience.
Partnering closely with senior leadership to drive innovation and cross-department alignment.
Providing senior-level analytical oversight and agency management.
Enabling leadership to focus on strategy, innovation, and performance optimization.
Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.
Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes.
Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency.
Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies.
Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met.
Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs.
Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights.
Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making.
Support full-funnel measurement and performance optimization.
Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions.
Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership.
Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels.
Monitor industry trends, platform changes, and emerging best practices to inform strategy.
Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals.
Support consistent communication and alignment across stakeholders.
Other duties as assigned.
Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media.
Experience managing agencies or external partners.
Experience working with AI-driven marketing platforms and automated media systems.
Full-funnel performance and conversion optimization experience.
Experience in highly regulated or performance-driven industries.
Must be proficient in Microsoft Office (i.e. Excel, Outlook, and Word) and data entry.
Experience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus).
