Senior Marketing Manager

Crescent

$90K — $110K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in hospitality marketing, ideally in lifestyle or full-service hotels
  • Demonstrated success in creating marketing campaigns with measurable outcomes
  • Strong grasp of digital marketing, social media, and content creation
  • Experience with food & beverage marketing and events preferred
  • Familiarity with Marriott's marketing platforms and paid media is a plus
  • Exceptional communication and project management abilities
  • Creative mindset with a passion for storytelling

Responsibilities

  • Lead brand launch efforts and drive awareness for The Kali
  • Create engaging content and campaigns to highlight the hotel’s story
  • Implement PR and social media strategies to boost engagement
  • Execute marketing plans to meet revenue and occupancy goals
  • Collaborate with Sales and Food & Beverage teams to increase demand
  • Forge relationships with local businesses and community leaders
  • Oversee grand opening marketing and community activation initiatives

Benefits

  • Be involved from the very beginning of an exciting hotel opening
  • Contribute to developing a new lifestyle brand in a growing entertainment hub
  • Work with a dedicated leadership team focused on innovation
  • Experience the vibrancy of world-class events and cultural opportunities
Full Job Description
Senior Marketing Manager

The Kali Hotel & Rooftop, Autograph Collection | Hollywood Park, Inglewood, CA

📍 Location: On-site at The Kali Hotel & Rooftop, Hollywood Park, Inglewood, CA
Schedule: Full-Time, Overtime Eligible Manager
💰 Salary Range: $90,000 - $110,000 annually, based on experience

About the Role

We are seeking a strategic, creative, and results-driven Senior Marketing Manager to lead the pre-opening and ongoing marketing efforts for The Kali Hotel & Rooftop. This role will be responsible for building brand awareness from the ground up, developing integrated marketing strategies, and driving market share across leisure, group, food & beverage, events, and transient business segments.

The Senior Marketing Manager will serve as the property's brand steward, overseeing digital marketing, social media, content creation, PR initiatives, influencer partnerships, community engagement, and grand opening activations while working closely with Sales, Revenue Management, Operations, Food & Beverage, and Marriott partners.

Key Responsibilities

Brand Building & Storytelling

  • Lead the launch and growth of The Kali brand across all guest touchpoints.
  • Develop compelling content, campaigns, and activations that bring the hotel's story to life.
  • Drive PR, influencer, social media, and digital marketing initiatives that generate awareness and engagement.

Revenue Generation & Marketing Strategy

  • Execute marketing strategies that support revenue, occupancy, and ownership objectives.
  • Partner with Sales, Revenue Management, and Food & Beverage teams to drive demand across rooms, dining venues, rooftop experiences, and events.
  • Measure performance and provide strategic reporting and recommendations.

Community & Partnership Development

  • Build meaningful relationships with Hollywood Park stakeholders, local businesses, media partners, and community leaders.
  • Develop partnerships that expand brand visibility and strengthen community connections.
  • Represent The Kali at local events and networking opportunities.

Pre-Opening & Grand Opening Support

  • Lead marketing efforts supporting the hotel's launch, social channel development, website presence, and audience growth.
  • Support planning and promotion of grand opening events, media activations, and community celebrations.

What We're Looking For
• 3+ years of hospitality marketing experience, preferably within lifestyle, independent, or full-service hotel environments
• Proven success developing marketing campaigns that drive measurable business results
• Strong understanding of digital marketing, social media, content creation, and brand strategy
• Experience promoting food & beverage outlets, events, rooftop venues, or lifestyle concepts preferred
• Familiarity with Marriott digital platforms, marketing programs, and paid media tools is highly desirable
• Excellent communication, organizational, and project management skills
• Passion for storytelling, creativity, and delivering memorable guest experiences

  • Be part of an exciting hotel opening from day one.
  • Help define and shape a new lifestyle brand in one of Southern California's fastest-growing entertainment districts.
  • Collaborate with a passionate leadership team focused on innovation and growth.
  • Work at the center of world-class sports, entertainment, dining, and cultural experiences.


Ready to make your mark? Join The Kali Hotel & Rooftop and help create the next iconic destination in Los Angeles hospitality.

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