5+ years of experience in marketing or growth analytics with a proven impact on business outcomes.
Strong business acumen and intellectual curiosity to tackle complex marketing challenges.
Experience assessing performance across various marketing channels including Paid, Lifecycle, Direct Mail, and Partnerships.
Fluency in marketing measurement methodologies such as attribution and ROI modeling.
Advanced SQL skills and proficiency in Python or R for data analysis and modeling.
Hands-on experience with dbt, Snowflake, and Looker, including data modeling and semantic layers.
Ability to translate complex analyses into actionable insights for stakeholders.
Responsibilities
Collaborate with marketing channel managers to analyze and optimize performance metrics.
Design and execute experiments to derive insights for campaign improvements.
Advance measurement and attribution techniques, providing clear recommendations to marketing leaders.
Build scalable reporting pipelines and organize data from various sources into usable formats.
Act as the data expert for marketing teams, identifying opportunities for optimization and informed decision-making.
Benefits
Health, Dental, & Vision benefits plus savings plans.
Mac computers and a work-from-home stipend for home office setup.
Monthly internet and phone reimbursement.
Employee Stock Purchase Plan and Restricted Stock Units (RSUs).
401(k) plan with company match for retirement savings.
Robust tuition reimbursement program.
$1,000 travel perk on each Earnie-versary to anywhere in the world.
Competitive annual PTO and parental leave.
Full Job Description
The Senior Marketing Analyst will report to Senior Manager, Analytics.
As the Senior Marketing Analyst, you will:
Partner closely with marketing channel managers to measure, grow, and optimize their channels, owning performance analysis that gives clear visibility into key business and marketing metrics.
Design and run experiments, including incrementality tests, that deliver learnings quickly and scalably, and turn the results into campaign optimization opportunities.
Apply and advance measurement and attribution approaches (MMM, MTA, incrementality) with confidence, and translate the findings into clear recommendations for marketing leaders.
Build scalable reporting pipelines and data foundations in partnership with Analytics Engineering, extracting and organizing data from sources like the data warehouse, prospect lists, and site traffic databases into usable, well-modeled form (dbt models, semantic layers).
Serve as the go-to data expert for marketing partners, using critical thinking and creativity to surface opportunities for campaign optimization and process improvement, and facilitating data-informed decisions.
About You:
You bring 5+ years of experience in marketing or growth analytics, with a track record of owning analyses that drive measurable impact and clear business outcomes.
You have strong business acumen, are intellectually curious, and are motivated to solve difficult marketing problems in a highly regulated space.
You have solid experience assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how they work together to drive growth.
You are fluent in marketing measurement, including attribution methodologies, incrementally testing, funnel analysis, and ROI modeling.
You have advanced SQL skills and experience using Python or R for exploratory analysis, modeling, or experimentation.
You have hands-on experience with dbt, Snowflake, and Looker (or comparable tools), including designing data models and semantic layers.
You care about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
You translate complex analyses into clear, actionable insights and are comfortable influencing stakeholders.
Even Better:
Experience working in the financial services industry
Experience working closely with data platform teams to improve marketing data models and tracking.
Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.
Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.
Where:
This role will be remote in the US.
Compensation:
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.
Salary Range: $134k - $167kUSD.Employees are also eligible for an annual performance-based bonus and equity.
#LI- SM
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:
Health, Dental, & Vision benefits plus savings plans
Mac computers + work-from-home stipend to set up your home office
Monthly internet and phone reimbursement
Employee Stock Purchase Plan
Restricted Stock Units (RSUs)
401(k) plan to help you save for retirement plus a company match
Robust tuition reimbursement program
$1,000 travel perk on each Earnie-versary to anywhere in the world
Competitive days of annual PTO
Competitive parental leave
About Earnest
Earnest is a financial services company that provides student loan refinancing, personal loans, and home loans. They use technology to simplify the lending process and offer competitive rates to their customers. Earnest was founded in 2013 and is headquartered in San Francisco, California. They are committed to helping their customers achieve their financial goals and offer a variety of tools and resources to help them manage their finances.
