Intact Financial Corporation

Senior Marketing Advisor

Intact Financial Corporation$87K — $106K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5-7 years of experience in email or relationship marketing.
  • Excellent verbal and written communication skills.
  • Strong analytical and results-oriented mindset with a capacity to challenge the status quo.
  • Proven organizational skills with effective priority management.

Responsibilities

  • Lead full-funnel direct marketing campaigns and client communications across multiple channels.
  • Manage project lifecycle autonomously, from briefing to delivery.
  • Coordinate and collaborate with internal teams and external agencies to meet project objectives.
  • Review marketing materials for quality assurance and coordinate approvals.
  • Track campaign expenses and manage open purchase orders.
  • Drive creativity while adhering to brand compliance and guidelines.
  • Assess and optimize campaign performance, driving insights and innovation.

Benefits

  • Annual bonus plan with a potential payout up to double the target based on performance.
  • Employee Share Purchase Plan with a 50% match on net shares from the employer.
  • Flexible pension offerings including a defined benefit plan for guaranteed income in retirement.
Full Job Description
Salary range (but not limited to): 87,200 - 106,600 Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance): 10% As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) - with Intact matching 50% of your net shares. Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan. Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well. About the role Join our growing team as a Senior Advisor, Relationship Marketing! In this role, you'll take the lead in the planning, creation, execution and performance assessment of national relationship marketing campaigns. You'll have the opportunity to work on a variety of projects focusing on acquisition, loyalty, and retention for Intact Financial Corporation's brands, including Intact Insurance and belairdirect, across various markets. You'll play a crucial role in developing new strategies that align with our core business goals and offering insights to enhance our existing initiatives. After shaping these strategies, you'll lead the execution of these campaigns with the team to ensure success. You'll also represent our team in various committees and meetings, working closely with internal and external stakeholders. What you'll do here
  • Lead the development, versioning, production and monitoring of full-funnel direct marketing campaigns and client communications (email, SMS, direct mail, call script) targeting existing customers and prospects, for the different Intact Financial Corporation brands and segments.
  • Manage projects autonomously, from the brief to the final delivery, gathering relevant insights and information for each project.
  • Manage multiple projects simultaneously, in close collaboration with the internal teams (database, operations, IT, web environments, brand, legal, etc.), the relationship marketing agency and other external suppliers, ensuring that objectives, timelines and budgets are respected.
  • Review marketing collateral and coordinate approvals with internal and external stakeholders.
  • Validate proofs to ensure a flawless delivery without mistake.
  • Coordinate the tracking of expenses, open purchase orders and monitor accordingly.
  • Drive creativity while ensuring compliance with the various brands' creative guidelines.
  • Assess campaign performance in order to make recommendations for optimization, driving innovation and outperformance.
  • Prepare and deliver presentations for senior leadership.
What you bring to the table
  • Bachelor's degree preferably in Marketing / Communications or in any other related field.
  • 5-7 years of experience in email marketing or relationship marketing or other marketing field also considered.
  • Excellent verbal and written communication skills.
  • Strong analytical skills, results oriented and ability to challenge the status quo.
  • Sense of organization and priority management.
  • Great ability to adapt to changes.
  • Leadership and excellent teamwork skills.
  • Attention to detail.
  • Dynamism, proactivity, and creative spirit.
  • Mastery of the Microsoft Office suite.
  • Agency experience, an asset.
  • Knowledge of the insurance industry, an asset.
  • No Canadian work experience required, but must have authorization to work in Canada.
  • Bilingualism (English/French) - For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
Locations: St John's, Montreal, Toronto #LI-Hybrid Ce poste jouera un rôle essentiel au sein de notre équipe. | This position will fill an essential role in our team. If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

About Intact Financial Corporation

Intact Financial Corporation is a Canadian insurance company that provides property and casualty insurance to individuals and businesses. The company operates in Canada and the United States and offers a range of insurance products, including auto, home, and commercial insurance. Intact Financial Corporation was founded in 1809 and is headquartered in Toronto, Canada.
Learn more about Intact Financial Corporation
Size
16,000 employees
Industry

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