The role...The Senior Manager - Web, CMS, E-commerce is the senior product owner for CST's core content and commerce platforms: Contentstack (headless CMS) and commercetools (composable commerce). This role sets the strategic vision and direction for both platforms and is fully accountable for their roadmaps and business outcomes, shaping how CST creates, manages, and delivers scientific content and product information, and how customers discover and buy products online across CST's global web properties.
The ideal candidate is a seasoned product leader from a catalog-oriented business (large, attribute-rich product catalogs with frequent new product introductions) who can turn business strategy into a clear, prioritized platform roadmap and partner effectively with IT, Research, and Commercial stakeholders. Experience in life sciences or another scientific industry is a plus.
This role owns Contentstack and commercetools within CST's headless, API-first web architecture and partners with the teams that own connected enterprise systems on integration. The role manages one direct report who owns SEO/GEO/AIO, paid search (PPC), and web analytics; this role is accountable for the results of those programs and integrates them into the overall web strategy. This position reports to the Senior Director of Web and is located onsite at our Danvers, MA headquarters.
You'll have the opportunity to...Platform Strategy & Roadmap (20%)
- Own the strategic vision, multi-year roadmap, and business case for CST's CMS (Contentstack) and e-commerce platform (commercetools), aligned to Marketing, Commercial, and company objectives.
- Build and present business cases for major initiatives, including projected ROI, required resources, and defined success metrics. Be the internal expert on CST's digital customers, competitive landscape, and market trends; synthesize research into insights that inform platform strategy.
- Define how content, product, and commerce capabilities work together across CST's global web properties (including .com, .cn, and .jp), balancing global consistency with regional requirements.
- Guide the evolution of the Contentstack and commercetools architecture in partnership with Engineering and IT.
- Partner with the teams that own connected enterprise systems (e.g., site search, digital asset management, ERP) to define web integration requirements and keep integrations reliable.
- Contribute platform expertise to system-of-record decisions for commerce data such as pricing, availability, and product content, and implement those decisions on the CMS and e-commerce platforms.
- Evaluate emerging capabilities (e.g., AI-driven product discovery, guided selling, personalization) and recommend where and when to invest.
- Manage platform vendor and implementation partner relationships, including licensing, renewals, SOWs, and roadmap alignment.
CMS Product Ownership - Contentstack (20%)
- Own the Contentstack platform strategy, content models, and authoring experience to enable fast, consistent, and compliant publishing.
- Partner with content, design, and engineering teams to evolve the component library and page templates, prioritizing reuse and scalability.
- Define and enforce content governance, workflows, roles and permissions, and localization processes for multi-language, multi-region sites.
- Drive measurable improvements in time-to-publish, author efficiency, and content quality, including translation and localization tooling.
E-commerce Product Ownership - commercetools (20%)
- Own the commercetools platform strategy and the transactional experience it powers, including cart, checkout, order history, and account features.
- Partner with the owner of site search and product detail pages so that discovery and product pages connect seamlessly to the buying experience.
- Partner with Product Data and Commercial teams to execute their requirements for catalog structure, product data presentation, pricing, promotions, and availability display, translating them into platform capabilities and delivery plans.
- Shape capabilities for B2B and institutional buyers, such as account-based pricing, quotes, punchout/eProcurement, and support for direct and distributor market models.
- Ensure the platform scales to support a high volume of new product introductions each year with accurate, timely product information.
Delivery & Agile Leadership (15%)
- Own and prioritize the CMS and e-commerce product backlogs based on strategic goals, business impact, and technical feasibility.
- Ensure epics and user stories have clear acceptance criteria, and work with engineering leads on capacity planning so the roadmap stays realistic and sprint-ready.
- Oversee user acceptance testing, release readiness, launch documentation and training, and post-launch hypercare.
- Manage platform budgets and track delivery against roadmap commitments.
Digital Performance & Accountability (15%)
- Take full accountability for web and e-commerce KPIs (e.g., conversion rate, online revenue, organic and AI search visibility, time-to-publish, site performance), and clearly explain the reasons for both success and shortfalls.
- Set direction for and oversee the direct report who owns SEO, generative and AI search optimization (GEO/AIO), paid search (PPC), and web analytics, including agency partners, ensuring these programs align with platform priorities.
- Ensure a consistent measurement framework across the web properties so that platform investments, releases, and campaigns can be evaluated against business outcomes.
- Conduct post-launch analysis comparing actual impact to projections, and feed learnings into the next iteration of the roadmap.
- Ensure platform adherence to web accessibility (WCAG 2.2 AA), SEO, performance, privacy, and security standards.
Team Leadership & Stakeholder Management (10%)
- Lead, coach, and develop a direct report, delegating feature ownership and building capabilities.
- Serve as the primary point of contact for CMS and e-commerce priorities with Marketing, Commercial, Sales, Customer Service, Product Data, R&D, Operations, IT, and regional teams.
- Communicate roadmap, status, risks, and trade-offs to stakeholders and senior leadership, and manage expectations against strategic priorities and resource constraints.
Who you are and what you bring to the team...- Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field (or equivalent experience).
- 5-7 years of product ownership or product management experience for web, CMS, and/or e-commerce platforms in a catalog-oriented business (e.g., large, attribute-rich product catalogs with frequent new product introductions).
- Hands-on product ownership experience with:A headless CMS platform (Contentstack strongly preferred; Contentful, Sanity, or similar considered) A headless/composable commerce platform (commercetools strongly preferred; similar considered)
- Demonstrated success defining and delivering a multi-year platform roadmap tied to measurable business outcomes, including building business cases with ROI and success metrics.
- Experience managing people and/or leading cross-functional delivery teams.
- Strong understanding of headless/composable, API-first architectures, including how CMS and commerce platforms integrate with other enterprise systems.
- Experience with B2B e-commerce requirements (e.g., account-based pricing, quoting, punchout/eProcurement).
- Proven experience working in Agile/Scrum environments, including backlog prioritization and management in Jira or similar tools.
- Experience managing vendor and agency relationships, including SOWs, licensing, and budgets.
- Working knowledge of SEO, generative and AI search optimization (GEO/AIO), paid search, and web analytics, enough to set direction and hold owners accountable for results.
- Working knowledge of web accessibility (WCAG 2.2 AA) and site performance best practices.
- Strong analytical skills with a data-driven approach to decisions.
- Excellent communication skills, with the ability to bridge business and technical teams and influence without direct authority.
Ideally, you have...- Experience in life sciences, biotech, pharmaceutical, or another scientific or regulated industry.
- Experience with product information management (PIM) and catalog data models for complex, technical products.
- Experience with online product discovery, including AI-driven discovery or guided selling.
- Experience supporting multi-region, multi-language, or multi-currency websites, including China.
- Experience leading a replatforming or major website redesign.
- Product management certification (e.g., CSPO, SAFe POPM, Pragmatic Institute).
Physical Conditions/Physical Requirements...- Work environment is typically quiet for independent desk work and virtual meetings.
- The ability to perform repetitive motions with the wrists, hands, and fingers.
- The ability to extend hands and arms in any direction to access materials, equipment, or a keyboard.
- The ability to sit for long periods of time (often more than 70% of the workday).
- Ability to view and read information from a computer monitor, reports, and documents.
- Physically able to safely lift and carry 25 pounds to move, install, unpack PC equipment, office supplies, etc. as required
This position has a starting base salary range of $166,000 - $212,000 per year, which the company, in good faith, reasonably expects to pay for this role at the time of posting. Actual compensation within this range will be determined based on factors including, but not limited to, relevant skills, qualifications, experience, and internal equity.
Benefits- Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
- Vision Insurance
- Life Insurance, Short and Long Term Disability
- Flexible Spending accounts
- 401(k) Plan with 6% match
- Tuition Reimbursement
- Generous PTO package
- Parental Leave
- Pet Insurance
- Employee Assistance Program
- Onsite Subsidized Cafeteria
- Free Parking
