"Azurity roles are office based and are generally require individuals to be in office Tuesday through Thursday with Monday and Friday as optional days."
We are seeking a Senior Manager, US Marketing, Oncology to lead marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving North America brand strategy, in-line marketing execution, and launch planning for both current and future brand assets. The ideal candidate brings 8-12 years of experience with a minimum of 4 years of U.S.-based marketing experience in the pharmaceutical or biotech industry (Oncology experience strongly preferred)
Key Responsibilities: Brand Strategy & Execution
- Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
- Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.
- Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
- Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
Product Management
- Prioritize and allocate resources across brands to maximize impact and ROI.
- Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
- Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
- Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
Launch Planning & Readiness
- Cross-functional launch readiness efforts for new indications or products within the portfolio.
- Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
- Help develop and manage North America launch timelines, training materials, and field execution strategies.
Stakeholder & Team Collaboration
- Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
- Engage with KOLs and gather market insights to inform brand planning and positioning.
Qualifications: - Bachelor's degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
- 4+ years of marketing / launch experience in U.S. pharma/biotech markets; 8-12 years of total experience
- Oncology experience preferred.
- Proven ability to manage multiple brands or indications simultaneously.
- Strong cross-functional leadership and communication skills.
- Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.
Work Environment & Travel: - Travel: ~20-30% (including conferences, sales meetings, field rides, etc.)
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