THE OPPORTUNITY The Senior Manager, Social Media & Content Production creates and manages daily content that showcases the energy, culture, and neighborhoods of Los Angeles across our global channels. This role is hands-on, writing, shooting, editing, and publishing content while staying tapped into what's happening around the city. You will help maintain the social calendar, partner with agencies and creators, and bring fresh ideas that align with our programs and brand voice. The ideal candidate is creative, organized, culturally aware, and comfortable balancing fieldwork with day-to-day posting and community engagement. You'll play a key role in growing our audience, keeping our content timely and relevant, and bringing the unique voice of LA to life.
WHAT YOU WILL DO - Own day-to-day management of LA Tourism's global social media platforms (6M + followers), including in-market content capture, editing (photo/video), posting, and community management. (20%)
- Co-develop program-level social strategies with the Creative Director and execute content creation hands-on using a stable of freelancers and influencers year-round (examples: Dine LA, Event Marketing, LA Pride, Mega Sports Events, etc.). Source, recruit, negotiate and draft scope of work for contracts with each individual influencer and freelancer for marketing programs. (20%)
- Produce and publish original content for all social channels, actively identifying real-time opportunities and driving traffic to the website to meet program and annual goals. (20%)
- Maintain a bi-weekly social media editorial calendar for all platforms; ensure cultural and current events sensitivity; manage community engagement daily. (15%)
- Partners with advertising agencies to align paid/organic content, optimize performance globally, and traffic assets as needed. (10%)
- Support broader brand campaign strategies with Creative Director by translating ideas into social-ready content and publishing plans; offering suggestions on how to make the content work well on each platform. (5%)
- Executes partner and ad sales deliverables as well as giveaways. Provides key performance metrics and insights for stakeholders as needed. (5%)
- Perform other duties as assigned. (5%)
SOME OTHER THINGS YOU MAY DO - Attend events across Los Angeles (evenings/weekends as needed) to capture content for social media and web content campaigns, with a focus on Tourism Marketing District (TMD) hotels and more.
- Collaborate with Creative Director to integrate stakeholder efforts in the overall social media editorial calendars; Balance inbound requests and prioritize against brand/program goals.
- Collaborate with Media department to ensure all key tourism board messages are incorporated into social media outreach and crisis communication appropriately.
- Manage online relationships with regional, state and national organizations, including but not limited to the tourism industry.
- Monitor and analyze social conversation about Los Angeles using tools such as Meta and Brandwatch. Report insights and recommend next steps.
WHAT YOU'LL NEED TO SUCCEED - 4-5 years of hands-on social media/content experience for lifestyle, entertainment, sports, or consumer brands.
- High school diploma or equivalent.
- Must possess and maintain a current, valid driver's license and be able to drive a vehicle for work-related travel as needed and as applicable to the position.
- Must be willing to partake in a comprehensive background check including a drug test in accordance with applicable laws.
- Has a proficient knowledge of the Los Angeles community, neighborhoods and events.
- Creative writing and photo editing skills, as well as an ability to communicate to multiple audiences in a variety of platforms.
- Strong knowledge of online trends and tactics, influencer communities, usability standards, familiarity with branding and latest digital technologies, tools and best practices.
- Comfortable working in the field (evenings/weekends as needed).
- Familiarity with social analytics and ability to translate performance into optimization.
- Experience collaborating with creative, media, and agency partners; low ego, team-first working style.
- Must be proficient in MS Office (Word, Excel, PowerPoint).
- Excellent verbal, written, and interpersonal communication skills.
- Dependable, great attitude, highly motivated and a team player.
- Possess strong organizational skills and attention to detail.
- Ability to multi-task and meet multiple deadlines.
- Ability to communicate effectively across various departments.
- Ability to work in a changing environment.
NICE TO HAVES - Bachelor's degree preferred.
- Lifestyle, brand or entertainment marketing experience.
COMPENSATION RANGE Exact compensation may vary based on skills and experience.
$80,000 - $103,000
Bonus Eligible
WHAT'S IN IT FOR YOU At Los Angeles Tourism, we believe your best work happens when you have the tools to stay healthy, enjoy the present moment, save for your future, and look forward to coming into work. That's why we're committed to providing a competitive and comprehensive benefits program.
- Hybrid work environment
- Remote Monday and Friday
- DTLA Office Tuesday through Thursday
- Company paid parking in DTLA
- Early Friday's - our office closes every Friday at 2:30 pm
- Work remotely week of Thanksgiving
- Holiday Office Closure (December 24th - January 1st)
- 15 Paid Company Holidays
- Paid Vacation Time
- Paid Sick Time
- Paid Floating Holidays
- Paid Family Leave
- Comprehensive health insurance (both PPO and HMO plans available)
- Dental and vision plans (100% employer paid for some elections)
- Pet insurance
- Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac
- Employee Assistance Program
- Flexible Spending Account (Healthcare & Dependent Care)
- 401(k) Retirement Savings Plan with up to 6% match that vests immediately
- 401(k) match for qualified student loan payments
- Monthly internet and phone stipend
Los Angeles Tourism & Convention Board reserves the right to modify the benefit plans and employee services at any time, with or without notice .
PHYSICAL REQUIREMENTS - ESSENTIAL PHYSICAL TASKS The physical demands are representative of those that must be met by a team member to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is frequently required to stand, walk, move. The employee must occasionally lift, carry, pull, push, transport and/or move up to
40 pounds. Ascends and/or descends stairs. Specific vision abilities required by this job include color vision. Requires prolonged sitting, driving, some bending, some twisting neck and body, some stooping and stretching/reaching (up, down, out), requires grasping, feeling, and detecting, requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, mouse, photocopier, fax machine, telephone, calculator, projector, screen for presentations, and other office equipment on a repetitive basis. Requires normal range of hearing, talking, and eyesight to record, prepare and communicate appropriate reports and information.
- Fly on an airplane and sit for prolonged periods of time.
- Able to get in and out of a vehicle on a regular basis while traveling for work.
- Able to carry, lift, roll luggage or equipment for work-related travel.
- Reliable transportation.
