Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader

Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader United States Role Overview: Own the global marketing strategy for two of Genesys' most strategic technology alliances, Salesforce and ServiceNow. This individual contributor role shapes joint go-to-market priorities, drives demand for integrated solutions, and influences investment decisions across Genesys and our partner ecosystems. You will work with teams across Genesys, Salesforce, ServiceNow, and Global System Integrators to align strategy, develop scalable programs, and accelerate pipeline and bookings. With broad visibility across strategic initiatives, you will help advance Genesys' alliance strategy as well as integrate these alliances into our overall partner ecosystem narrative. Key Responsibilities: • Own the global marketing strategy for the Salesforce and ServiceNow alliances, aligning joint priorities, investments, and programs to growth objectives • Influence senior sales and marketing leaders across Genesys and partner organizations to drive alignment and shared business outcomes around marketing programs • Lead differentiated joint positioning, content, campaigns, and enablement that increase awareness, demand, and enterprise adoption • Drive scalable global demand generation programs that regional teams can activate to accelerate pipeline • Partner with Global System Integrators to develop multi-partner go-to-market strategies that expand the reach of Genesys solutions • Direct joint marketing investments and market development funds, using performance insights to prioritize opportunities and optimize spend • Advise senior leaders on alliance performance, opportunities, risks, and recommended actions • Champion new go-to-market approaches based on customer insights, partner priorities, market dynamics, and performance Required Qualifications: • 10+ years of progressive B2B marketing experience, including strategic alliances, partner marketing, or enterprise technology marketing • Demonstrated success leading complex global marketing alliance or go-to-market strategies across organizations and regions • Proven ability to influence senior leaders and drive strategic alignment in highly matrixed organizations • Strong business acumen with experience translating partner strategy, customer needs, and performance data into marketing priorities and investment decisions • Deep expertise in B2B demand generation, account-based marketing, digital campaigns, content strategy, and pipeline development • Strong experience developing joint go-to-market programs with enterprise technology partners and managing marketing investments • Experience with Salesforce, ServiceNow, or comparable enterprise cloud platform ecosystems • Excellent executive communication, strategic planning, and program leadership capabilities Preferred Qualifications: • Experience leading joint go-to-market strategies with Salesforce and ServiceNow • Experience partnering with global system integrators • Bachelor's degree in Marketing, Business, or a related field; MBA or relevant advanced degree preferred • Experience operating across global markets and partner ecosystems Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $130,500.00 - $229,500.00 Benefits: • Medical, Dental, and Vision Insurance. • Telehealth coverage • Flexible work schedules and work from home opportunities • Development and career growth opportunities • Open Time Off in addition to 10 paid holidays • 401(k) matching program • Adoption Assistance • Fertility treatments Click here to view a summary overview of our Benefits. What Happens After You Apply After you apply, here's what you can typically expect: • Our Talent Acquisition team reviews your application with the hiring team. • A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview. • Next, you'll meet the hiring manager and other members of the interview team. • We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases. • After interviews are complete, our team will follow up with the final steps. Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process. Stay Connected Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available. Get notified about relevant opportunities. 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