Job Overview:7-Eleven is seeking a Senior Manager, Gulp Media Network Sales to accelerate revenue growth and strengthen the go-to-market strategy for Gulp Media Network (GMN), 7-Eleven's retail media network. This role will lead consultative, omnichannel media sales across endemic and select non-endemic advertisers, translating client objectives into compelling media solutions that drive measurable business outcomes.
The Senior Manager will partner closely with GMN leadership, Sales Strategy & Enablement, C-Shopper/Measurement, Account Management, Ad Operations, Finance, Legal, and 7-Eleven marketing and merchant teams. The role will be accountable for building strategic client relationships, advancing the sales pipeline, supporting annual and joint business planning, improving sales discipline, and helping GMN scale through a clear, insight-led selling model.
Key Responsibilities:Sales Strategy & Revenue Growth- Develop and execute sales strategies that support GMN revenue targets across programmatic, social, Gulp Radio, Gulp TV, CRM/email, Digital Menu Boards, POP, Monthly Perks, and other emerging solutions.
- Build and manage a healthy pipeline through proactive prospecting, account expansion, agency engagement, and new-business development.
- Lead revenue pacing, forecasting, and gap-closing plans; identify risks and opportunities and communicate recommended actions to GMN leadership.
- Use client objectives, category dynamics, historical performance, and market feedback to shape differentiated sales strategies and investment recommendations.
- Maintain accurate pipeline, opportunity, campaign, and revenue data in Vendor Fusion and related sales trackers.
Client, Agency & Vendor Leadership- Serve as a senior sales contact for CPG brands, agencies, and strategic partners, building trusted relationships that lead to sustained GMN investment.
- Lead discovery, solution development, pitch preparation, negotiations, and close activities for complex or high-priority opportunities.
- Translate advertiser goals into integrated media plans, audience recommendations, channel mixes, and measurement approaches.
- Present GMN's value proposition, including 7-Eleven's first-party shopper data, purchase-based audiences, omnichannel reach, and closed-loop measurement capabilities.
- Establish a disciplined approach to client follow-up, feedback capture, renewal planning, and upsell opportunities.
Annual Planning & Joint Business Planning- Support and lead portions of annual planning and joint business planning with strategic vendors and agency partners.
- Develop investment recommendations by sales period and channel, using vendor priorities, historical results, promotional calendars, and GMN growth opportunities.
- Partner with GMN and 7-Eleven leadership to prepare executive-ready narratives, presentations, and recommendations for strategic vendor conversations.
- Help align annual commitments, campaign opportunities, and channel strategies across GMN, Shopper Marketing, 7NOW, and other relevant 7-Eleven businesses.
Sales Enablement & Go-to-Market Excellence- Be the lead coordinator between merchandising and GMN sales team
- Develop data-driven market stories that help vendors understand the value of convenience retail media and GMN's role in driving reach, frequency, attention, and sales.
- Capture market demand, client feedback, competitive intelligence, and product gaps to inform the GMN roadmap and future offerings.
- Identify opportunities to simplify sales processes, improve handoffs, and increase consistency from brief through campaign launch and post-campaign reporting.
Cross-Functional Campaign Leadership- Partner with Account Management, Ad Operations, Creative, Project Management, Measurement, Finance, and Legal to move opportunities from proposal through contract, activation, and reporting.
- Ensure media recommendations reflect campaign objectives, audience availability, inventory, operational requirements, creative timelines, and measurement feasibility.
- Coordinate timely completion of media plans, blocking charts, insertion orders, approvals, campaign documentation, and other required deliverables.
- Use campaign performance and post-campaign insights to strengthen future recommendations, deepen vendor relationships, and identify additional revenue opportunities.
Leadership & Business Partnership- Lead through influence across a matrixed organization, creating clarity, accountability, and momentum across internal and external partners.
- Coach and support sales team members in consultative selling, pipeline management, client storytelling, negotiation, and GMN processes.
- Represent GMN with professionalism, sound judgment, and a strong understanding of 7-Eleven's brand, customer, merchant, and business priorities.
- Promote a culture of collaboration, operational excellence, learning, and measurable results.
Preferred Qualifications:Education: Bachelor's degree required; advanced degree or relevant industry certification is a plus.
Experience:- 7+ years of progressive experience in media sales, retail media, shopper marketing, digital advertising, ad technology, CPG, or a related field.
- Demonstrated success selling integrated, data-driven media solutions and growing strategic client relationships.
- Experience leading complex sales cycles involving multiple stakeholders, negotiated investments, and cross-functional delivery teams.
- Experience with annual planning, joint business planning, agency partnerships, or enterprise account development.
Technical & Commercial Expertise:- Strong understanding of omnichannel media, programmatic and social advertising, retail media networks, first-party data, audience strategy, and closed-loop measurement.
- Ability to connect media tactics and shopper insights to business outcomes, including attributed sales, ROAS, incremental sales lift, trips, and repeat purchase behavior.
- Strong pipeline management, forecasting, financial, negotiation, and presentation skills.
- Comfort working with sales and campaign-management systems, spreadsheets, dashboards, and performance reporting tools.
Leadership Profile:- Strategic, commercially minded, and highly customer-focused.
- Clear and compelling communicator who can influence executives, clients, agencies, and cross-functional partners.
- Able to move between big-picture strategy and detailed execution in a fast-changing environment.
- Collaborative, organized, accountable, and comfortable operating with ambiguity.
Travel:- Up to 25% travel may be required for client meetings, industry events, and internal business needs.
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If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.
