5-7 years of experience in public relations or related field
Strong written and verbal communication skills
Proven ability to manage multiple projects and budgets
Experience in media relations and brand engagement
Agency experience preferred
Creative thinker with problem-solving skills
Understanding of fashion and cultural trends
Responsibilities
Develop and manage comprehensive PR strategies and media outreach
Lead media relations for key initiatives and brand features
Influence PR strategy development for seasonal campaigns
Write press releases, talking points, and other communication materials
Build and maintain relationships with editors and influencers
Manage external agencies for media and celebrity relations
Collaborate with cross-functional teams to execute brand campaigns
Oversee quarterly budget management and support junior PR staff
Benefits
Dynamic and fast-paced work environment
Opportunity to work with senior executives and major media outlets
Collaborative culture across various marketing functions
Professional development opportunities
Exposure to high-profile media and brand initiatives
Full Job Description
About the Role In this role, you will work in an energizing, fast paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press & brand awareness across all media channels. You will be responsible for creating impactful PR campaigns & influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communication.What You'll Do
Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships
Lead key media relations efforts surrounding key initiatives, including news-driving programs and brand-led features with the support of external agencies
Influence and contribute to the development of PR strategies seasonally and around key initiatives
Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand
Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness
Manage external agencies across media relations and celebrity relations functions
Work cross-functionally across the integrated brand marketing, partnerships, social, merchandising and design teams to execute brand awareness campaigns
Oversee quarterly budget management in partnership with team leader
Support in the management junior PR staff
Who You Are
Personality and composure to work with senior executives and major media outlets
Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule
Ability to determine solutions independently, think creatively, and implement rapidly
Understanding of how brand engagement fits into the larger picture of marketing; Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three
Agency experience preferred
Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
