Bachelor's degree in marketing, business, or related field
5+ years of product management or related experience
B2B or B2C food industry experience preferred
Strong analytical skills
Strong project management skills
Proficient in Microsoft Office
Excellent verbal and written communication skills
Responsibilities
Manage the full product lifecycle of a portfolio of bakery ingredients
Become a market expert in product categories for effective portfolio management
Ensure marketing activities align with business objectives
Support development of growth strategies for products and categories
Define and communicate compelling selling stories for products
Manage product-related customer communications and training
Analyze data and create reports to support marketing initiatives
Benefits
Collaborative cross-functional team environment
Opportunity for professional growth and development
Engagement in innovative food safety and quality standards initiatives
Involvement in end-to-end product marketing processes
Access to continuous learning and training opportunities
Full Job Description
Job Purpose
Manage the full life cycle of a large portfolio of bakery ingredients (icings, fillings, and glazes) / products (cookies, cakes, pies, and muffins+), including new product development, ongoing product maintenance and optimization, and product discontinuation. Support development of product and category growth strategies, selling stories and materials, product trainings, and competitive landscape reviews. Represent the Product Marketing team in cross-functional initiatives supporting business health and growth.
Essential Functions
Manage the product lifecycle of assigned portfolio categories: new product development, ongoing product maintenance and optimization, and discontinuation
Become a market expert in owned product categories: understand and apply market-relevant trends and competitive knowledge to portfolio management
Help ensure product marketing activities are aligned to company/category priorities and support the objectives of the overall business
Support development of near-term and long-term product and category growth strategies
Help define and share compelling product and category selling stories
Support general portfolio management: review and align on product catalogs, seasonal programs, website content, and product trainings
Support business case development for relevant product development and optimization opportunities
Prepare and align product-related customer communications
Analyze and publish reports that support Product Marketing and relevant cross-functional initiatives
Support customer-centric ideation and innovation work streams
Support product training: material development and live training sessions
Support cross-functional process alignment
Support food safety program, quality standards, and legality of manufactured products
