7+ years in marketing, with 3-5+ years specifically in product marketing for ecommerce or digital commerce
Demonstrated ability to define and execute go-to-market strategies alongside Product, Sales, and Marketing
Experience in leading or mentoring a marketing team to enhance performance
Strong strategic thinking capabilities with a focus on translating insights into business outcomes
Responsibilities
Define and execute the product marketing strategy, focusing on positioning and growth
Lead, mentor, and develop a high-performing product marketing team
Own the go-to-market strategy to enhance customer acquisition and expansion
Create compelling positioning and messaging based on market insights
Collaborate with Product, Sales, and Demand Generation for aligned execution
Enhance sales enablement and customer narratives to boost market presence
Benefits
Opportunity for ownership and visibility in shaping a commerce solution
Engage at the intersection of strategy, storytelling, and revenue impact
Work in a high-performing, scalable team environment
Collaborate cross-functionally with various departments to drive impact
Impact organizational growth through innovative marketing strategies
Full Job Description
Shape the narrative. Power the pipeline.
What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.
You'll lead product marketing for our Commerce solution, influencing cross-functional strategy and scaling a high-performing team. If you're excited by ownership, visibility, and shaping growth at scale, this is your playground.
As our Lead Product Marketing, Commerce, you will:
Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
Elevate sales enablement and customer storytelling to strengthen market presence and win rates
Here is what will qualify you for the role:
7+ years in marketing, including 3-5+ years in product marketing within ecommerce or digital commerce
Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
Experience leading or mentoring team members and driving performance
Strong strategic thinking and ability to connect insights to business outcomes
What will make you stand out:
Experience in enterprise technology, particularly artificial intelligence (AI)-driven platforms
Experience influencing executive stakeholders and contributing to company-level strategy
Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact
Exceptional storytelling skills, translating complex concepts into clear, compelling narratives
Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.
Send us your application, we want to hear from you! Join the Coveolife!
About Coveo
Coveo is a software-as-a-service search engine, powered by artificial intelligence based in Quebec, Canada. The Coveo Relevance Cloud offers ecommerce, customer service, digital workforce, and website search.
