Job Description:WorldStrides offers one of the broadest portfolios of educational travel experiences in the world - yet our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that. As Senior Manager of Product Marketing, you will build the positioning, messaging, and GTM infrastructure that allows WorldStrides to launch new programs with precision, equip Sales with tools that actually help them win, and ensure every product tells a compelling, differentiated story. You are the bridge between Product, Marketing, and Sales.
Responsibilities:Positioning & Messaging- Develop and maintain the core positioning and messaging framework for the full WorldStrides product portfolio - by segment (K-12, International, Performing Arts) and by program type
- Conduct ongoing competitive analysis and audience research to sharpen WorldStrides' differentiation in a crowded educational travel market
- Create and manage a messaging hierarchy that cascades from brand promise down to product-level proof points and objection handlers
Go-To-Market - Own the GTM process for all new trip and program launches - from brief to market - in partnership with Product and Sales leadership
- Define launch audiences, channel mix, and success metrics for every new program introduction
- Develop launch kits that empower Sales to sell new programs compellingly from day one
- Run post-launch performance reviews and feed insights back into product roadmaps and campaign messaging
Sales Enablement - Build and maintain a library of sales tools: battlecards, pitch decks, objection guides, and competitor comparison sheets
- Train Sales teams on new positioning, programs, and campaign messaging at launch and on an ongoing basis
- Partner with the Director, Sales Enablement to ensure materials are current, on-brand, and easily accessible
WHAT SUCCESS LOOKS LIKE - Consistent, on-brand messaging across all products and segments - validated by Sales confidence surveys
- New program launches executed with a complete GTM kit on time, every time
- Win rate improvement attributed to improved positioning and sales tool quality
- Campaign messaging conversion rates improving through ongoing A/B testing
Qualifications:- 5-8 years of product marketing or integrated marketing experience
- Experience developing positioning and messaging frameworks for a multi-product organization
- Proven GTM experience - launching products or programs with measurable commercial outcomes
- Strong cross-functional collaborator who has worked closely with Product, Sales, and Marketing teams
- Excellent written communication - you write crisp, compelling copy and can edit others' work effectively
- Experience in K-12 education, study abroad, performing arts, or consumer services (Preferred)
- Background in sales enablement or revenue enablement tools (Preferred)
- Familiarity with Salesforce, CMS platforms, and marketing analytics (Preferred)
Work Perks:- Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
- Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
- Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
- Opportunities for paid and discounted travel
- Flexible work schedule providing on-site, remote, and hybrid office opportunities
- Encouraged participation in a wide variety of Employee Resource Groups
- Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
- Paid parental, caregiver, and disability leave
- Team Member Discount Program
- Engaging, collaborative, and fun work environment
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount WorldStrides is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
Virginia Salary Range
$100,000-$120,000 USD
