Position Summary:The Senior Manager, Product Marketing for Events owns the product marketing strategy for Pareto's strategic events and is accountable for ensuring they achieve business outcomes. This role develops a deep understanding of each audience, defines event objectives, establishes messaging, and creates content that delivers on those objectives. They design the pre- and post-event attendee journey, enable Sales to maximize event impact, and track performance with Revenue Operations to identify gaps and keep results on target.
Key Responsibilities:Own Audiences and Strategy for Event Portfolio- Build a deep understanding of event audiences-including brokers, consultants, and employers-by synthesizing voice-of-customer insights, customer research, field feedback, and market signals.
- Define audience needs and priorities, and translate them into event objectives that support Pareto's business goals.
- Monitor the landscape and research best-in-class event engagement and experiences. Use those insights to sharpen Pareto's positioning and strengthen event content and design.
- Partner with Field Marketing and RVPs to align event plans with regional needs, sales priorities, and the calendar year.
Own Messaging and Content for Strategic Events- Develop the positioning, value proposition, and key messages for Pareto's strategic events.
- Write and create audience-focused content across the event experience, including promotional copy, agendas, session descriptions, presentations, speaker briefs, and sales follow-up materials.
- Develop the content strategy and speaker lineup; prepare speakers and contributors to deliver a clear, consistent narrative.
- Ensure event messaging and content are relevant to the audience and reinforce Pareto's value.
Drive Promotion and the Attendee Journey- Develop integrated promotional campaigns that communicate the value of each event and support registration goals.
- Coordinate target audiences, messaging, channels, timing, and campaign assets with Marketing partners.
- Design pre-event communications and post-event nurture that support attendee engagement and clear next steps.
- Partner with RVPs to connect event follow-up to sales conversations and in-market priorities.
Deliver Strategic Event Outcomes- Partner with Events on onsite planning and execution, owning the quality and consistency of the marketing content and attendee experience.
- Partner with Revenue Operations to define and track registration, attendance, engagement, and business outcome measures.
- Review results and feedback with cross-functional partners, identify gaps, and establish action plans to course-correct.
- Apply learnings to improve future event strategy, messaging, content, and campaigns.
Required Skills & Qualifications:- Strong product marketer who can turn audience insight and business priorities into positioning, messaging, and go-to-market plans.
- Excellent writer and editor, able to create clear, persuasive content for business audiences and adapt messaging to different audience needs.
- Skilled at developing event narratives, agendas, speaker content, and sales materials that bring Pareto's value proposition to life.
- Audience-centered and curious, with the ability to gather and apply customer, broker, and field insights.
- Effective cross-functional partner who can align Marketing, Sales, Events, and Revenue Operations around shared goals.
- Data-driven decision maker who uses results and feedback to improve marketing programs.
- Strong project manager who can manage multiple stakeholders, priorities, and timelines.
- Experience in healthcare, employee benefits, or insurance.
- Experience marketing to brokers, consultants, or other professional intermediaries.
Minimum Requirements:- 7+ years of experience in B2B marketing, including direct product marketing responsibilities.
- Demonstrated experience developing positioning, messaging, and go-to-market plans based on audience or market insight.
- Demonstrated experience writing and developing marketing content for campaigns, events, or sales enablement.
- Experience leading integrated marketing programs that include events, from strategy and promotion through follow-up.
- Experience partnering with Sales leaders and using performance data to improve marketing activities.
- Ability to travel frequently to support onsite events; occasional evening or weekend work may be required during event periods.
- Bachelor's degree or equivalent experience.
Perks & Benefits:- Fully paid medical, dental, and vision benefits.
- Flexible PTO
- 401k company contribution
- Tuition reimbursement
- Professional development allowance
- Transportation allowance and daily parking reimbursement
- Engaging hybrid work environment
