The opportunityRugiet is seeking a commercial leader to own the performance of our Sexual Health product category throughout its lifecycle-from proposition and launch through growth, retention and expansion.
Working directly with the General Manager, you'll be the category expert and the accountable owner of its commercialization plan. You'll turn customer insight, product knowledge and performance data into clear priorities for Growth, Lifecycle, Creative, Digital Product, CX, Clinical and Operations.
This role goes beyond bringing products to market. You'll stay close to the customer and the numbers, direct cross-functional work, and continually improve how the category attracts, serves and retains customers.
What you'll doLead category strategy- Develop a deep understanding of category customers, their needs and purchase triggers, competitive alternatives, product experience and economics.
- Gather and apply insights from customer interviews, research, reviews, support data and behavioral analysis.
- Own segmentation, positioning, messaging, product education and commercial briefs.
- Translate product evidence into clear customer benefits, working with specialists to review claims and ensure accuracy.
- Partner with the GM to develop the category commercialization plan, including audiences, acquisition and cross-sell strategies, pricing, channels, retention priorities and investment hypotheses.
Drive ongoing commercial performance- Review category performance weekly, identify what changed and why, and direct the next actions.
- Diagnose opportunities across the customer journey, from discovery and purchase through retention and win-back.
- Maintain a prioritized optimization backlog and translate performance gaps into briefs with a clear hypothesis, deliverable, owner, timing and success metric.
- Coordinate execution across shared teams, evaluate results and make scale, iterate or stop recommendations within your authority.
- Lead cross-functional retention planning, addressing product, service and communication drivers of churn.
- Refresh positioning, creative, offers and merchandising as customer and performance evidence evolves.
Own launches and the portfolio lifecycle- Lead commercial readiness for launches, including the proposition, offer, channels, content, customer journeys, tracking and forecast.
- Establish post-launch owners, baselines, targets and 30-, 60- and 90-day reviews.
- Continue to own commercialization after launch, including for mature products you inherit.
- Recommend product improvements, variants, bundles, pricing changes, SKU rationalization and retirement based on customer evidence and economics.
What you bring- A track record of owning an in-market DTC, consumer health, ecommerce or subscription category beyond launch, with evidence of improved conversion, retention, repeat purchase or contribution.
- Strong product marketing judgment across customer research, segmentation, positioning, pricing, packaging and commercial briefs.
- Ability to analyze funnels, cohorts and unit economics, identify the most important constraint and select interventions worth testing.
- Experience setting priorities and delivering results through paid growth, lifecycle, creative and digital product partners without relying on direct authority.
- A hands-on approach: you're comfortable interviewing customers, inspecting a funnel, writing a brief, evaluating results and driving the next decision.
- The category and product depth to build credibility with specialists and customers. Experience in consumer health, supplements, telehealth or another regulated category is especially relevant.
- Sound judgment about evidence, claims, quality and patient and customer trust.
What success looks likeYou understand and can explain the category's commercial performance. You turn that understanding into a prioritized plan, clear direction for partner teams and measurable improvement over time.
Customer insight shapes decisions. Experiments improve the customer experience. Products have active commercial ownership after launch, and the portfolio evolves based on evidence, economics and customer needs.
To ApplyIf you're excited by the opportunity to make a significant impact on a growing healthcare company by building and scaling our Sexual Health product line, please submit your resume and a cover letter detailing your relevant experience and why you're a great fit for this role.
