Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent
5-7 years of creative strategy or marketing experience, preferably in a start-up or high-volume team
Proven experience in writing creative briefs and providing feedback on marketing assets
Hands-on experience with paid social and growth marketing campaigns
Fluency in creative and performance tools like Motion, Meta Ads Manager, TikTok Ads Manager, and Adobe Creative Cloud
Familiarity with competitive research tools such as Meta Ad Library and TikTok Creative Center
Strong interpersonal, verbal, and written communication skills
Responsibilities
Lead creative strategy across brands, focusing on paid social content
Oversee a team of copywriters, strategy managers, designers, and art directors
Collaborate with Growth paid social managers to translate growth briefs into actionable strategies
Partner with brand marketing teams to enhance creative strategy
Identify testing opportunities and brief assets aligned with goals
Analyze performance data to unlock new growth opportunities
Share insights and recommendations with marketing leadership
Benefits
Competitive salary and immediate 401k match
Flexible Spending Account (FSA)
Pre-tax commuter benefits
Generous parental leave of 16 weeks, plus PTO and holidays
$0 monthly premium health plans effective from day one
85% discount on HelloFresh subscription
15% discount on friends & family meal kit subscriptions
In-office snacks, weekly catered lunches, and fun events
Company-sponsored outings and Employee Resource Groups
Collaborative, dynamic, mission-driven work environment
Full Job Description
HelloFresh is seeking an entrepreneurial, strategic and analytical Senior Creative Strategy Manager to join our Performance and Innovation team.
This is a player-coach role: you'll set the strategic direction for content while also getting into the work yourself, concepting and reviewing content in close partnership with Copy, Video & Photo Production and Art Direction. You'll bring strong taste and platform fluency, embrace emerging tools to expand what's creatively possible, and scale what works.
What you'll do
Lead overall creative strategy across brands, with a strong focus on paid social content
Oversee and lead a team of copywriters, strategy managers, designers and art directors, driving faster, sharper strategic oversight
Partner with Growth paid social managers and channel owners, and with GM teams, to translate growth briefs into briefs that drive conversions on paid channels
Partner with brand marketing teams to build strong creative strategy across our brands
Identify high-impact testing opportunities and brief assets that align with testing goals
Build a deep understanding of what performs and what doesn't, and use it to unlock new paid growth with Product Marketing and Growth Marketing
Monitor and analyze performance across Performance and Innovation assets to identify optimization opportunities
Share performance insights and next steps regularly with marketing leadership and creative partners
Stay current on industry trends, platform updates and emerging tools, and apply them to improve campaign performance
Collaborate across marketing, product, engineering and data to drive incremental performance across channels
What you bring
Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent
5-7 years of creative strategy or marketing experience, ideally at a start-up or on a high-volume team driving results for a fast-growing business
Experience writing creative briefs and giving thoughtful feedback on marketing assets
Experience planning and executing paid social and growth marketing campaigns from start to finish
Hands-on fluency in creative and performance tools such as Motion (including its AI teammate, Runneth), Meta Ads Manager, TikTok Ads Manager, Figma, Adobe Creative Cloud and Google Sheets
Familiarity with competitive research tools such as the Meta Ad Library and TikTok Creative Center
Excellent interpersonal, verbal and written communication skills
You are:
Someone with a contagious "can-do" attitude who thrives in fast-paced, high-output work
Passionate about owning projects from start to finish
Comfortable leading through ambiguity and digging into the details to solve problems
Perks & benefits:
Competitive salary and 401k match that vests immediately upon participation
Flexible Spending Account (FSA)
Pre-tax commuter benefits
Generous parental leave of 16 weeks, plus PTO and holidays
$0 monthly premium and other flexible health plans effective your first day
85% discount on your HelloFresh subscription (and other product initiatives)
15% discount on friends & family meal kit subscriptions
In-office snacks, weekly catered lunches and fun events
Company-sponsored outings and Employee Resource Groups
Collaborative, dynamic, mission-driven work environment
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$136,710-$167,000 USD
About HelloFresh
HelloFresh SE is a German publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Canada, Western Europe (including the United Kingdom, Germany, Belgium, Luxembourg, the Netherlands, and Switzerland), New Zealand and Australia. The company was founded in November 2011 in Berlin, Germany by Dominik Richter, Thomas Griesel, and Jessica Nilsson. HelloFresh delivers pre-measured ingredients and recipes to their customers, allowing them to cook meals at home. The company went public in November 2017 and is listed on the Frankfurt Stock Exchange.
