This is a remote role, required to work in EST hours. As a member of the Media Team at Marketbridge, the Senior Manager, Paid Social will lead paid social strategy and execution across a portfolio of B2B client accounts.
This role is designed for someone who has strong hands-on paid social expertise but is ready to operate at a broader level. You'll manage more complex client programs, oversee multiple accounts with different goals and audiences, guide campaign strategy and optimization, and help clients understand how paid social supports their broader demand generation, ABM, pipeline, and revenue goals.
You'll remain close to the platforms and should be comfortable stepping into campaign setup, QA, troubleshooting, and optimization when needed. However, success at this level comes from your ability to see the bigger picture, set direction, guide others, and make sound strategic decisions across accounts.
You'll also play a leadership role within the Social team, helping develop more junior team members, improve our processes and ways of working, and raise the strategic bar for paid social across the practice.
Our team contributes to Marketbridge by providing strategic guidance to clients and internal teams around how paid social can solve complex marketing challenges. We are also actively involved in business development, organic growth, and shaping media recommendations for both current and prospective clients.
You Must Be Nimble: Able to move quickly across multiple accounts, priorities, and client needs while maintaining quality and attention to detail.
Collaborative: Strong paid social programs require close partnership across Media, Demand Strategy, Creative, Analytics, Client Success, and Project Management.
Curious: Consistently learning and looking for better ways to work, including thoughtful use of AI and emerging technologies to improve strategy, analysis, and efficiency.
Strategic: Able to look beyond individual campaigns and connect paid social decisions to broader audience, demand generation, ABM, and business goals.
Proactive: Anticipate what clients and teams will need next, bring forward recommendations, and challenge the expected when there is a stronger path forward.
Detail Driven: Comfortable working at a strategic level without losing sight of the campaign details that can materially affect performance.
A Strong Communicator: Able to simplify complex media performance and confidently explain recommendations to both clients and internal stakeholders.
A Team Player: Invested in helping the broader team succeed and comfortable coaching, reviewing, and supporting others as needed.
What were looking for As a Senior Manager, Paid Social, you'll be responsible for leading paid social strategy and performance across multiple client accounts while supporting the continued growth and evolution of the Social practice.
Day-to-day responsibilities include: Client & Strategy Leadership - Lead paid social strategy across multiple B2B client accounts, translating business goals into audience, channel, investment, testing, and measurement plans
- Own senior client conversations around performance, optimization, investment changes, and evolving paid social strategy
- Connect paid social performance to broader B2B outcomes including lead quality, account engagement, pipeline, and revenue
Campaign & Performance Oversight - Oversee complex paid social programs across LinkedIn, Meta, Reddit, and emerging platforms, including ABM, retargeting, and multi-touch campaign strategies
- Guide budget planning, pacing, optimization, testing, and investment decisions across accounts
- Stay close to the platforms and step into campaign setup, QA, troubleshooting, or optimization when needed
- Partner with Analytics and Creative to strengthen measurement, tracking, messaging, and testing based on performance insights
Team & Cross-Functional Leadership - Coach and support Specialists and Managers through campaign reviews, strategic guidance, QA, and skill development
- Partner across Demand Strategy, SEM, Advanced Media, Analytics, Creative, Client Success, and Project Management to ensure paid social is integrated into the broader media strategy
- Improve team processes, documentation, QA standards, and workflows to help paid social scale consistently across accounts
- Identify new platforms, audience opportunities, AI-enabled tools, and testing approaches that can improve client performance
- Contribute to new business pitches and organic growth opportunities through paid social strategy, forecasts, and investment recommendations
- Identify opportunities to expand paid social engagements within existing client relationships
Growth & Innovation - Identify new platforms, audience opportunities, AI-enabled tools, and testing approaches that can improve client performance
- Contribute to new business pitches and organic growth opportunities through paid social strategy, forecasts, and investment recommendations
- Identify opportunities to expand paid social engagements within existing client relationships
Qualifications - 5 to 7+ years of paid social experience, within an agency environment, with strong B2B paid social experience
- Proven experience managing multiple client accounts or complex paid social programs simultaneously
- Deep hands-on experience with LinkedIn Ads and Meta, with experience across Reddit or other emerging platforms a plus
- Strong understanding of ABM and B2B demand generation, including target account activation, buying-committee audiences, retargeting, and longer sales cycles
- Experience developing paid social strategy across audience planning, investment, testing, optimization, and measurement, not just campaign execution
- Strong analytical and measurement skills, with the ability to connect campaign performance to lead quality, pipeline, account engagement, and broader business outcomes
- Confident client-facing experience, including presenting strategy and performance recommendations to senior stakeholders
- Experience coaching or mentoring junior team members and reviewing campaign strategy and execution
- Strong cross-functional experience working with Creative, Analytics, Demand Strategy, Client Success, and other media disciplines
- Comfortable using AI and emerging tools to improve research, analysis, workflow, and campaign strategy
- Strong organization and judgment, with the ability to manage competing priorities across several accounts in a fast-paced agency environment
Benefits & Perks At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here's what you can look forward to:
- 🏖 Time Off & Flexibility - Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we're closed from Christmas to New Year's so you can fully unplug.
- 💙 Health & Wellness - Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
- 💰 Financial Security - 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
- 📚 Learning & Growth - A professional development fund ($500) and continuous learning programs to invest in your career.
- 💻 Tech & Perks - Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access, and exclusive discounts through Perkopolis.
We aim to offer competitive and equitable compensation based on factors such as location, relevant experience, skills, and market benchmarks. The anticipated salary range for this role is
$80,000 to $100,000. Final compensation will be determined based on the successful candidate's qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role's core requirements.
Note: This position requires candidates to be eligible to work in Canada or the US without visa sponsorship.
