Job DescriptionAlliance Animal Health is seeking a Senior Manager, Paid Media to help lead and evolve the client acquisition engine across our growing network of veterinary practices.
Reporting to the Director of Performance Marketing, this role will be a strategic leader within our Performance Marketing team, helping shape how we drive healthy, profitable client growth through paid media at scale. The Senior Manager, Paid Media will lead a team of Paid Media Strategists, own performance across an assigned portfolio of practices, and translate broader paid media strategy into high-impact programs, campaigns, and initiatives.
We're looking for a leader who combines deep paid media expertise with strong strategic thinking and people leadership. This person should be equally comfortable developing multi-channel strategy, digging into campaign and market-level performance, coaching a team through complex challenges, and identifying new ways to improve how we reach and acquire clients across a diverse network of veterinary practices.
If you're looking to step into a mature, high-performing paid media program, operate at meaningful scale, work alongside leaders and strategists with deep expertise in both paid media and the veterinary industry, and help shape what comes next for an already successful client acquisition engine, then we'd love to talk with you!
Leadership
- Lead the Performance team's day-to-day priorities, development, and initiatives, providing direction and escalating when additional support is needed.
- Lead weekly 1:1s with Paid Media Strategists to support performance, growth, development, and progress against individual goals that strengthen team capabilities.
- Partner with the Director of Performance Marketing to translate business priorities and strategic direction into actionable plans across the Performance team.
- Coach strategists through complex performance and business challenges to strengthen decision-making, strategic thinking, and ownership.
Performance Management
- Own paid media performance across an assigned portfolio of practices, using performance trends, business context, and market conditions to identify opportunities and address challenges.
- Lead paid media strategy and performance for de novo practices, supporting locations through launch and toward established growth goals.
- Develop and evolve multi-channel paid media strategies that connect audience, market, channel, investment, and performance insights to drive client acquisition.
- Lead performance improvement efforts for practices requiring additional support, identifying underlying challenges, developing action plans, and coordinating resources to improve results.
- Oversee the implementation, technical setup, tracking, and attribution of paid acquisition channels to support accurate execution and performance measurement.
Performance Operations
- Lead the prioritization and execution of regional and performance-related support initiatives, coordinating with cross-functional partners as needed.
- Own weekly and monthly paid media reporting to internal and external stakeholders, ensuring performance, priorities, and areas requiring attention are communicated clearly.
- Build scalable processes that improve consistency, efficiency, and execution across the Performance team.
Collaboration
- Serve as the primary point of contact for paid media agency partners, managing communication, priorities, deliverables, and project timelines.
- Partner with cross-functional marketing teams to resolve practice-level performance challenges and coordinate support around shared goals.
- Communicate clearly about performance, initiatives, timelines, priorities, and potential roadblocks to keep stakeholders aligned.
- Bring a proactive, solutions-oriented approach to new opportunities, performance challenges, and evolving business needs.
QualificationsQualifications: - Bachelor's degree in Marketing, Communications, Business, or equivalent work experience.
- 6+ years of experience in performance marketing, paid marketing, digital marketing, growth marketing, or related field.
- 3+ years of team leadership with a proven track record of leading high-impact teams of subject matter experts.
- Experience leading multi-channel paid advertising strategies from planning through launch to scale.
- Hands-on experience optimizing paid advertising campaign performance to achieve key business objectives.
- Strong project management and organizational skills with the ability to keep multiple projects moving at once.
- Strong attention to detail and experience building highly targeted paid advertising campaigns designed to reach the right audience and drive meaningful client acquisition.
- Comfortable using data and campaign results to make decisions and improve future work.
- Strong written and verbal communication skills, and capable of tailoring communication style based on the target audience.
- Collaborative, proactive, and excited to work in a fast-moving environment where priorities can evolve.
Preferred Qualifications - Extensive experience working at scale in large agency or multi-location healthcare, veterinary, dental (DSO), or similar environments.
- Experience building and executing paid marketing strategies for Emergency & Urgent Care medical services.
- Deep subject matter expertise in paid advertising platforms (Google Ads, Meta Ads, etc.) and granular understanding on how to influence specific KPIs (CTR, CVR, cost / conv, CPL, & CAC).
- Experience cultivating positive partnerships with agencies, freelancers, developers, or other external partners.
Additional InformationThis is a fully remote U.S.-based position with occasional travel required.
Alliance Animal Health offers a competitive compensation package including salary, bonus opportunity, health benefits, paid time off, professional development opportunities, and the ability to make a meaningful impact across a rapidly growing organization.
