POSITION SUMMARY
SAHARA Las Vegas and Grand Sierra Resort (GSR) in Reno, Nevada, are seeking a Senior Manager, Paid Media & Performance Marketing to lead paid media strategy, execution, optimization, measurement, and reporting across both properties. This role supports revenue and business objectives across hotel, casino, dining, entertainment, loyalty, sales, and other resort initiatives.
The ideal candidate combines hands-on platform expertise with strong analytical and strategic thinking. This person can manage campaigns directly, guide agencies and technology partners, troubleshoot tracking and conversion issues, and turn performance data into clear recommendations for leadership.
This is a highly accountable role for someone who takes ownership from question through resolution, independently investigates performance issues, coordinates the right resources, and returns with a clear recommendation.
KEY RESPONSIBILITIES
PAID MEDIA STRATEGY & EXECUTION
• Develop and manage integrated paid media strategies for SAHARA Las Vegas and Grand Sierra Resort, aligned with each property's business priorities, revenue goals, market conditions, and customer segments.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta, paid social, programmatic display and video, connected television, hotel metasearch, retargeting, and emerging channels.
• Maintain strong hands-on paid search expertise while managing performance across the broader paid media mix.
• Build media plans across prospecting, awareness, consideration, acquisition, retargeting, and conversion objectives, while maintaining distinct strategies for each property.
• Evaluate new channels, advertising products, audience capabilities, and technologies based on business fit and measurable value.
BUDGET & PERFORMANCE MANAGEMENT
• Own day-to-day budget pacing, forecasting, optimization, and reallocation across both properties, channels, campaigns, and business areas.
• Identify over- or underspending early, investigate material variances, and take corrective action.
• Evaluate whether incremental media investment is generating incremental business value.
• Analyze revenue, bookings, room nights, cost per acquisition, return on ad spend, conversion rate, impression share, audience performance, creative performance, frequency, and other objective-specific measures.
• Determine whether performance issues stem from media, targeting, creative, landing pages, tracking, offers, inventory, or the conversion experience.
• Recommend which campaigns should be scaled, reduced, restructured, paused, or tested differently.
ANALYTICS, MEASUREMENT & ATTRIBUTION
• Partner with digital, web, analytics, agency, vendor, and technology teams to maintain accurate campaign measurement.
• Use Google Analytics 4, Google Tag Manager, advertising pixels, conversion events, campaign tagging, and attribution data to evaluate performance.
• Validate tracking before major launches and troubleshoot missing, duplicate, inaccurate, or misleading conversion signals.
• Reconcile advertising-platform results with appropriate internal business data and explain material differences.
• Maintain documentation for tracking implementations, conversion definitions, and measurement changes.
• Raise measurement concerns before unreliable data is used to make investment decisions.
CAMPAIGN PLANNING, OPTIMIZATION & QUALITY ASSURANCE
• Translate business objectives into complete activation plans with defined audiences, budgets, flight dates, creative requirements, landing pages, calls to action, and measurement plans.
• Establish structured tests across audiences, creative, messaging, placements, bidding strategies, landing pages, and media mix.
• Analyze creative performance, identify fatigue, and recommend refreshes based on results.
• Validate URLs, offers, dates, creative, tracking, and conversion paths before launch and conduct post-launch quality assurance.
• Identify landing-page, booking-path, or conversion issues that may limit campaign performance.
• Maintain campaign naming, documentation, and tracking standards.
AGENCY & CROSS-FUNCTIONAL LEADERSHIP
• Serve as a primary day-to-day performance contact for paid media agencies, platforms, and technology partners.
• Translate business objectives into clear direction, requirements, priorities, timelines, and deliverables.
• Review agency and platform recommendations critically against performance data and business objectives.
• Hold partners accountable for campaign quality, pacing, optimization, tracking, reporting, and follow-through.
• Lead cross-functional initiatives across both properties and influence internal teams, agencies, and partners without relying on direct reporting relationships.
• Collaborate effectively with creative, social media, web, database, analytics, revenue, technology, operations, and leadership teams.
REPORTING & BUSINESS INSIGHTS
• Own recurring paid media performance reporting, dashboards, and historical campaign records.
• Connect media activity to meaningful business outcomes and communicate what changed, the business impact, actions taken, and recommended next steps.
• Develop concise reporting for working teams and senior leadership.
• Produce campaign recaps and capture learnings that can improve future planning.
• Respond to ad hoc performance questions with accurate analysis and supporting data.
• Apply measurement appropriate to each objective, including direct response, acquisition, and upper-funnel media.
BUSINESS AREAS SUPPORTED
• Hotel: Direct bookings, room nights, revenue, need periods, offers, acquisition efficiency, and direct booking growth.
• Casino & Loyalty: Acquisition, loyalty enrollment, promotions, offers, reactivation, and measurable guest response.
• Dining: Restaurant demand, reservations, covers, events, and promotional campaigns.
• Entertainment: Ticket sales, event awareness, and event-related demand.
• Sales: Qualified lead generation supporting groups, meetings, and events.
• Brand: Reach, frequency, audience development, engagement, and downstream contribution where appropriate.
QUALIFICATIONS
REQUIRED
• 5+ years of experience in paid media, performance marketing, digital acquisition, or a related discipline.
• Strong hands-on experience managing Google Ads and Meta campaigns.
• Experience directly managing significant paid media budgets across multiple channels, including pacing, forecasting, optimization, and reallocation.
• Working knowledge of programmatic advertising, display, video, connected television, metasearch, and retargeting.
• Strong knowledge of Google Analytics 4 and digital campaign measurement.
• Understanding of conversion tracking, pixels, tagging, attribution, and campaign quality assurance.
• Strong analytical skills with the ability to identify trends, anomalies, opportunities, and underlying performance drivers.
• Advanced working knowledge of Excel or comparable data-analysis tools.
• Experience managing external agencies, advertising partners, or technology vendors, ideally across multiple brands, properties, markets, or business units.
• Experience managing paid media across multiple brands, properties, markets, or business units, with the ability to balance competing priorities and budgets.
• Ability to translate complex performance data into clear business recommendations.
• Excellent written, verbal, organizational, and project-management skills.
• Ability to manage multiple priorities and campaigns in a fast-paced environment.
PREFERRED
• Hospitality, casino gaming, travel, entertainment, or e-commerce experience.
• Experience driving direct hotel bookings or comparable revenue-generating transactions.
• Hotel metasearch experience.
• Experience with Microsoft Advertising.
• Experience with programmatic buying platforms such as Google Display & Video 360 or The Trade Desk.
• Experience using first-party customer data in paid media strategies.
• Experience with loyalty or customer acquisition programs.
• Familiarity with hotel booking engines and digital commerce environments.
• Experience troubleshooting complex attribution or conversion-measurement issues.
SKILLS & FIT
• Takes ownership from question through resolution and returns with a clear recommendation.
• Brings solutions and next steps, not simply reports.
• Moves comfortably between detailed campaign execution and broader business strategy.
• Understands how paid media connects to the full customer journey.
• Questions agency or platform recommendations when the underlying data does not support them.
• Communicates complicated performance issues in clear, simple language.
• Demonstrates strong attention to detail, initiative, follow-through, and accountability.
• Works effectively across teams and properties, balancing competing priorities as business needs change.
WHAT SUCCESS LOOKS LIKE
• Paid media investment is actively managed, with pacing issues and opportunities identified early.
• Paid search, paid social, programmatic, metasearch, video, and other channels operate as an integrated portfolio.
• Decisions are supported by reliable measurement and appropriate business data.
• Agencies and vendors receive clear direction and are held accountable for performance and follow-through.
• Campaigns launch accurately with complete tracking and quality assurance.
• Leadership has clear visibility into performance, risks, opportunities, and recommended actions.
• Campaign learnings are documented and used to improve future initiatives.
• Media investment is continually evaluated against meaningful business outcomes.
ADDITIONAL REQUIREMENTS
• Must be 21 years of age or older.
• Must be comfortable supporting two resort properties in a fast-paced environment.
• Must be able to obtain and maintain any Nevada Gaming registration or license required for the position.
• Occasional evening, weekend, or event support may be required.
