DescriptionWe're looking for a creative, results-driven Field Marketing Manager to lead regional field and channel marketing programs that build relationships, generate pipeline, and accelerate revenue growth.
As a Field Marketing Manager, you'll own the planning, execution, and measurement of regional field marketing initiatives, with a strong emphasis on customer events, prospect engagement, and channel partner programs.
You'll work closely with regional Sales leadership, Account Executives, Channel Partners, BDRs, and the broader Marketing team to develop high-impact programs that engage enterprise security buyers, generate qualified opportunities, and strengthen Sentra's presence in key markets.
This is a hands-on role for someone who enjoys building programs, managing events, collaborating with Sales, and connecting marketing activities to measurable business outcomes.
ResponsibilitiesRegional Field Marketing & Events- Develop and execute regional field marketing plans aligned with sales territories, target accounts, and pipeline objectives.
- Own end-to-end execution of regional events, including executive dinners, roundtables, networking events, workshops, roadshows, and industry conferences.
- Create engaging experiences that connect Sentra with CISOs, security leaders, cloud security teams, and enterprise decision-makers.
- Manage event logistics, vendor relationships, venues, invitations, budgets, and onsite execution.
- Partner with Sales and BDR teams to drive attendance, coordinate outreach, and ensure timely post-event follow-up.
Channel & Partner Marketing- Build and execute joint field marketing programs with regional channel partners, VARs, resellers, and strategic alliances.
- Collaborate with Channel Sales to develop co-hosted events, partner dinners, workshops, and regional campaigns.
- Manage partner event planning, coordination, and execution to support joint pipeline development.
- Identify opportunities to expand Sentra's regional presence through partner relationships and sponsorships.
- Track partner-sourced and partner-influenced pipeline generated through marketing activities.
Sales Alignment & Pipeline Generation- Partner closely with regional Sales leadership to understand territory priorities, target accounts, and revenue goals.
- Develop account-focused marketing programs that support prospect engagement and opportunity acceleration.
- Collaborate with BDRs and Account Executives on event promotion, account outreach, and lead conversion.
- Ensure field marketing programs are aligned with sales priorities and contribute to measurable pipeline.
- Support regional account-based marketing (ABM) initiatives and strategic account engagement.
Program Performance & Budget Management- Own regional field marketing budgets and prioritize investments based on business impact.
- Track event performance, attendance, engagement, pipeline creation, and influenced opportunities.
- Measure program effectiveness and ROI, using data to optimize future investments.
- Maintain accurate event and campaign reporting in partnership with Marketing Operations and Sales.
- Provide regular updates on regional activities, pipeline contribution, and program results.
Requirements- 5+ years of B2B field marketing experience, preferably in cybersecurity, cloud security, or enterprise SaaS.
- Demonstrated experience planning and executing regional field events and partner marketing programs.
- Strong understanding of enterprise sales cycles, pipeline generation, and account-based marketing.
- Proven track record of delivering pipeline and influencing revenue.
- Experience working directly with regional Sales teams, BDRs, and Channel organizations.
- Familiarity with cybersecurity buyers, including CISOs, security practitioners, and IT decision-makers.
- Proven ability to manage multiple events and programs simultaneously.
- Strong organizational, project management, and communication skills.
- Ability to analyze data, leverage dashboards, and use insights to drive decisions and prioritization.
- Experience managing budgets, vendors, and event logistics.
- Working knowledge of Salesforce, marketing automation platforms, and event management tools.
- Ability to travel regionally for events, partner meetings, and sales activities.
