Location: On-Site | Plainfield, NJ (with travel to our venues throughout the tristate areas including, but not limited to: Bucks County, PA, Hudson Valley, NY; Asbury Park, NJ; Jersey City, NJ and additional markets as the Division expands)
Job Type: Full-Time
Reports To: Executive Leadership
Job Description: The Senior Manager of Festivals & Experiences will be responsible for building, leading, and growing byLandmark's Festival Division from inception, overseeing the strategic development, promotion, and execution of festivals and large-scale experiences across multiple markets. This leadership role combines creative vision, business development, event operations, and financial oversight to establish a successful and scalable festival program. Working closely with the executive team and marketing, The Senior Manager of Festivals & Experiences will oversee all aspects of festival development, from initial concept and brand positioning through planning, partnerships, marketing, execution, and post-event analysis. The Senior Manager of Festivals & Experiences will play an integral role in expanding byLandmark's presence in the festival and experiential entertainment space while ensuring each event reflects the company's commitment to colorful luxury, exceptional hospitality, and memorable guest experiences.
Key Responsibilities:
Strategic Development & Brand Growth
• Lead the development and expansion of byLandmark's Festival Division, including new event concepts, markets, and growth opportunities.
• Establish distinct brand identities, positioning, and audience strategies for each festival.
• Collaborate with executive leadership and marketing to ensure alignment with company objectives and brand standards.
Festival Planning & Execution
• Oversee all aspects of festival planning, production, and execution, including budgets, timelines, logistics, staffing, and vendor coordination.
• Source, negotiate, and manage relationships with culinary partners, beverage brands, entertainers, vendors, and experiential partners.
• Coordinate permitting, licensing, insurance, regulatory compliance, and operational requirements.
• Ensure seamless onsite execution, exceptional guest experiences, and effective contingency planning.
Sponsorships & Business Development
• Identify, secure, and manage sponsorships, strategic partnerships, and revenue-generating opportunities.
• Develop sponsorship packages and brand activations that enhance the festival experience and deliver measurable value.
• Cultivate relationships with tourism organizations, local businesses, media outlets, and industry partners.
Marketing, Promotion & Ticket Sales
• Partner with Marketing to develop and execute comprehensive marketing and promotional strategies.
• Drive ticket sales, audience development, brand awareness, and community engagement across all festival markets.
• Support public relations, influencer partnerships, digital marketing, and consumer communications.
Team Leadership & Development
• Build and lead the Festival Division team, including recruiting, training, and managing employees, event staff, and contracted partners.
• Establish operational procedures, performance standards, and scalable systems to support continued growth.
• Foster a collaborative, accountable, and results-driven team environment.
Financial Management & Performance
• Work with Accounting to oversee the Festival Division's financial performance, including budgeting, expense management, revenue generation, and profitability.
• Monitor ticket sales, sponsorship revenue, attendance, and other key performance indicators.
• Prepare post-event financial and operational reports, identifying opportunities for improvement and future growth.
Additional Expectations
• Maintain a flexible schedule, including evenings, weekends, and onsite attendance as required by festival and experiential programming.
• Represent byLandmark professionally in all vendor, sponsor, community, and industry relationships.
• Perform additional duties and responsibilities as needed to support the growth and success of the Festival Division and byLandmark's broader business objectives.
