Bachelor's degree in Marketing, Business, or related field (MBA preferred)
7+ years of experience in digital marketing across paid media, SEO, and affiliate marketing
Proven track record of managing high-budget campaigns
Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, SEMrush, Ahrefs, etc.)
Excellent project management and communication abilities
Strategic thinker with tactical execution skills in a dynamic environment
Responsibilities
Develop and execute paid media strategies across multiple channels including Google Ads and social media
Optimize campaigns for maximum ROI, conversion rates, and customer acquisition cost
Collaborate with creative teams to create effective ad copy and visuals
Lead the organic search strategy focusing on enhancing rankings and traffic
Conduct keyword research and technical SEO audits to boost site performance
Forge and manage relationships with affiliate partners for revenue growth
Establish performance KPIs and create dashboards for monitoring digital channels
Benefits
Flexible working hours and possible remote work options
Opportunities for professional development and training
Collaborative work environment with cross-functional teams
Health and wellness programs for employees
Performance bonuses based on results
Full Job Description
Description
The Senior Manager of Marketing will lead the planning, execution, and optimization of our digital marketing efforts, with a focus on paid media, search engine optimization (SEO), and affiliate partnerships. The ideal candidate combines analytical rigor with creative thinking and has a proven track record of driving measurable results across digital channels.
Key Responsibilities:
Paid Marketing
Develop and execute paid media strategies across channels (Google Ads, social media, display, retargeting)
Optimize campaigns for ROI, conversion rates, and customer acquisition cost (CAC)
Collaborate with creative and content teams to produce compelling ad copy and visuals
SEO
Lead organic search strategy to improve rankings, traffic, and conversions
Conduct keyword research, competitive analysis, and technical SEO audits
Collaborate with content, product, and web teams to implement SEO best practices
Affiliate Marketing
Build and manage relationships with affiliate partners to drive revenue growth
Develop incentive programs, track performance, and optimize affiliate campaigns
Monitor and report on affiliate KPIs and ROI
Analytics & Reporting:
Establish performance KPIs and dashboards for paid, SEO, and affiliate channels
Provide actionable insights to guide strategy and budget allocation
Team Leadership & Collaboration
Mentor and manage a small team of marketing specialists or coordinators
Collaborate cross-functionally with Product, Sales, and Creative teams
Qualifications:
Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
7+ years of experience in digital marketing, including paid media, SEO, and affiliate marketing
Proven track record of managing campaigns with significant budget responsibility
Strong analytical skills and experience with marketing analytics tools (Google Analytics, SEMrush, Ahrefs, etc.)
Excellent project management and communication skills
Ability to think strategically while executing tactically in a fast-paced environment
