The Senior Manager, Aftermarket Marketing & Communications leads the development and execution of integrated marketing, communications, and engagement strategies that support Copeland's Aftermarket portfolio across the Americas and Controls Solutions businesses, including compressors, thermostats, controls, monitoring solutions, and other HVACR system components. Reporting to the Director, Marketing & Communications, Americas, this role partners closely with sales, product management, communications, digital, and regional marketing teams to drive growth, strengthen customer relationships, and ensure marketing investments align with business priorities.
As a Senior Manager, Aftermarket Marketing & Communications, You Will: Strategy & Leadership- Develop and execute aftermarket marketing and communications strategies aligned to business objectives.
- Lead annual planning, prioritization, KPI development and roadmap execution.
- Align marketing initiatives across regions, teams and business priorities.
- Provide strategic mentorship and support for aftermarket initiatives across the U.S., Canada and Latin America.
- Travel ~20% based on business and event needs.
Marketing Operations- Improve marketing processes, visibility, and execution effectiveness.
- Lead KPI tracking, reporting, and business performance reviews.
- Drive cross-functional alignment among sales, product management, communications and marketing teams.
Communications & Industry Relations- Lead aftermarket public relations, trade media, and industry communications efforts.
- Coordinate press releases, media opportunities, and executive communications support.
- Manage relationships with key industry organizations, including ACCA, HARDI and other trade associations.
- Support sponsorships, industry engagement and thought leadership activities.
Events & Programs- Establish strategy for major aftermarket events, tradeshows, and customer engagements.
- Lead planning and execution of events including AHR, ACCA, HARDI, and other strategic programs, while providing strategic oversight and guidance for regional and lower-tier event initiatives.
- Ensure consistent messaging, branding, and customer experiences across events.
- Lead cross-functional aftermarket marketing programs and performance measurement.
Channel & Digital Enablement- Lead wholesaler rebranding, branch merchandising, digital rebranding and engagement, and channel engagement initiatives.
- Drive digital enablement efforts, including PIM, DAM, and content accessibility improvements.
- Oversee aftermarket website content and digital marketing support for Copeland.com and distributor websites.
- Partner with digital teams to improve distributor and customer experience.
Training & Education- Support training initiatives that increase customer, contractor, wholesaler, and technician knowledge of Copeland aftermarket solutions.
- Ensure consistency of messaging, product positioning, and technical guidance across marketing, training, and educational content.
- Measure training engagement and effectiveness, leveraging insights to improve customer adoption and commercial outcomes.
Team Leadership- Lead and develop a high-performing Aftermarket Marketing & Communications team, including direct management of three marketing professionals across enterprise/channel marketing, territory marketing, and training & education.
- Provide coaching, performance management, career development, and succession planning to build organizational capabilities and strengthen the marketing talent pipeline.
- Establish clear goals, priorities, and accountability measures that align team activities with Aftermarket business objectives, revenue growth, customer engagement, and strategic initiatives.
- Mentor regional marketing teams and provide strategic guidance.
- Foster collaboration across marketing, communications, sales, training, digital and product management.
- Support budget planning, agency management, and strategic initiatives.
REQUIRED EDUCATION, EXPERIENCE, & SKILLS:- Bachelor's degree in Marketing, Communications, Business, or related field.
- 8+ years of marketing, communications, channel marketing, or commercial experience.
- Demonstrated success leading cross-functional marketing programs and strategic initiatives.
- Strong communication, project management, and stakeholder management skills.
PREFERRED EDUCATION, EXPERIENCE, & SKILLS:- Experience in B2B, industrial, manufacturing, or HVACR markets preferred.
Collaboration First Hybrid Work Arrangements:This role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate a collaboration first mindset, which is the understanding that teams will work together in-person and colleagues should be flexible to adjust their hybrid days based on business needs. You will have an opportunity to work with your team and leader to determine when you should be in office to drive meaningful connections and to best serve our customers.
Why Work in the Greater Miami Valley Area Our facility is located in Sidney, OH, conveniently located within driving distance to several larger cities, such as Dayton, Troy, and Columbus. The area's generally low costs of living, excellent school systems, and low crime rates create a family-friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work.
About Our Location Our newly renovated Sidney campus has 1M square feet of manufacturing floor with an additional 120k square feet of leading-edge lab facilities. This location is the headquarters for our HVACR Americas business unit. Through our many years of compressor expertise, our products help bring comfort and convenience to refrigeration, commercial, industrial, and residential spaces. Approximately 1600 employees work in Sidney, who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof, there are many opportunities for advancement within the Sidney location. Learn more about us!
Why Work in St. Louis, Missouri Our facility is located in St. Louis, famous for its Gateway Arch standing at 630 feet tall. St. Louis is a family-friendly, historic metropolitan area with a low cost of living and first-class schools. The city offers excellent restaurants, shopping areas, art galleries, and numerous festivals throughout the year, making this an exciting place to live and work.
About Our Location Our location is the host of Copeland's corporate headquarters. Our products have become household names that support the comfort and well-being of our customers. The employees at this location provide support to the various businesses within the platform, allowing for many networking opportunities across businesses.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.
Together, we have the opportunity - and the power - to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
