The Senior Manager, Integrated Marketing is a brand-first marketing leader responsible for building brand equity, shaping culturally relevant storytelling, and leading integrated campaigns that drive awareness, acquisition, engagement, and retention. This role brings a strong point of view on brand communications, social media, and creative excellence, translating consumer, category, and cultural insights into distinctive, social-first ideas and consistent experiences across Orangetheory touchpoints.
Serving as a strategic connector across brand, creative, social, growth marketing, insights, and local marketing, this individual leads campaigns and content from brief through production, launch, and optimization. The ideal candidate combines brand-building instincts and deep social fluency with the organizational rigor to activate campaigns across owned, earned, and paid channels and a franchise studio network.
Purpose/Impact: (Duties & Essential Functions)Key Responsibilities - Brand, Social & Integrated Marketing- Champion Orangetheory's brand positioning, voice, visual identity, and storytelling across all consumer touchpoints, ensuring consistency, relevance, and creative excellence.
- Support the development of the annual integrated marketing plan, aligning brand priorities, campaigns, cultural moments, and business objectives.
- Lead the development and execution of integrated brand campaigns, from annual brand platforms to seasonal initiatives, fitness events, partnerships, and promotional campaigns.
- Play a key strategic role in shaping social media and content strategy, partnering with the social team to develop social-first storytelling, platform-native creative, creator content, and community engagement initiatives.
- Stay ahead of consumer behavior, competitive activity, social trends, and cultural moments to identify opportunities that strengthen brand relevance and connection.
- Own insight-driven creative briefs and oversee campaign development from concept through production, approvals, execution, and optimization.
- Guide internal creative teams and external agencies in developing compelling, channel-specific content across social, paid media, CRM, web, print, PR, and studio communications.
- Serve as a brand steward and key creative reviewer, maintaining brand guidelines and ensuring consistent execution across national campaigns and franchise marketing.
- Partner with cross-functional teams to ensure campaigns are integrated across channels, balancing long-term brand building with acquisition, engagement, and retention objectives.
- Evaluate campaign, creative, and social performance to identify insights and opportunities that inform future marketing strategies.
Strengths- Excellent writing and presentation skills.
- Strong stakeholder management and cross-functional collaboration.
- Effective project management and organizational skills.
- Budget oversight and management capabilities.
- Ability to translate consumer research, cultural insights, and performance data into strategic briefs and practical creative recommendations.
Background- 6+ years of relevant brand, integrated, creative, or social marketing experience, agency-side and/or in-house, with demonstrated ownership of major consumer campaigns.
- Strong track record in brand strategy and creative development, including shaping compelling brand ideas and guiding agency or internal creative teams.
- Significant experience in social media strategy and social-first creative, with fluency in platforms, creators, content formats, and social culture.
- Experience developing integrated plans across owned, earned, and paid channels, and collaborating with channel specialists to deliver measurable outcomes.
- Experience with a franchise, multi-location, retail, or consumer lifestyle brand preferred.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
Core Competencies- Brand stewardship and strategic storytelling
- Social and cultural fluency
- Creative judgment and briefing
- Integrated marketing planning
- Cross-functional leadership and collaboration
- Analytical decision-making
- Passion for fitness and wellness
What's in it for you?We offer a competitive salary along with exceptional benefits such as:
- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Flexible Friday's between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
- Team Building, Employee Engagement Activities & so much more
WORK SCHEDULEPurpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:
- Remote optional: Fridays
- On-site days: Mondays, Tuesdays, Wednesdays and Thursdays
