About the Role:We are seeking an experienced Senior Manager, Integrated Marketing who deeply understands advanced traders and investors in the U.S. market. Beyond strong integrated marketing expertise, this role requires a strong sense of how active stock, options, crypto, and prediction market traders think, trade, and evaluate platforms. You should be able to identify their real needs, pain points, and decision drivers, and translate those insights into compelling product positioning, campaigns, and go-to-market strategies that grow our U.S. retail brokerage business.
Key Responsibilities:- Develop and implement comprehensive Integrated Marketing strategies aligned with overall business growth objectives, with a strong focus on user acquisition, investor growth, and engagement.
- Develop channel partner go-to-market strategies and co-marketing programs, leveraging a deep understanding of acquisition channels, in-app resources, trading/investment products, and retail investor journeys.
- Develop and execute integrated marketing campaigns across branding, performance marketing, influencer marketing, 3rd-party partnerships, and social media, with tailored messaging and value propositions for different partner and investor segments.
- Leverage a strong understanding of financial markets, investment products, and retail investor behavior to inform marketing strategies, campaign development, audience targeting, and growth opportunities.
- Manage multi-channel marketing budgets, track campaign performance and ROI, and provide data-driven insights and recommendations for continuous optimization.
- Analyze market trends, investor behavior, and competitor activities to identify new growth opportunities and inform marketing strategies.
- Collaborate closely with cross-functional and acquisition marketing teams to ensure consistent messaging, brand representation, and execution across all customer touchpoints.
- Ensure all marketing initiatives comply with applicable regulatory requirements and internal policies.
RequirementsQualifications:- Bachelor's degree in Marketing, Business, Finance or a related field; MBA preferred.
- 5-8 years of experience in marketing, with at least 3 years in a senior role, preferably in financial services or retail brokerage.
- Proven track record of developing and executing successful channel marketing strategies
- Experience with Digital marketing / Influencer Marketing / Brand Marketing / Social Media Marketing
- Experience with financial services marketing and familiarity with regulatory requirements.
- Strong personal investment experience and a deep understanding of financial markets, particularly stocks, ETFs, and options. A strong passion for investing and demonstrated ability to understand and engage with retail investors is highly preferred.
Required Skills:- Strong strategic thinking, planning, and problem-solving abilities.
- Strong analytical and data-driven decision-making skills, with the ability to translate data and insights into actionable marketing strategies.
- Strong understanding of financial markets and investment products, with hands-on investing and trading experience. Frequent traders, active investors, and options traders with a strong understanding of retail investor behavior are highly preferred.
- Strong communication and cross-functional collaboration skills, with the ability to work effectively in a multicultural and matrixed organization.
- Adaptability, agility, and a proactive mindset in a fast-paced, dynamic environment.
BenefitsWhat We Offer:- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health, dental, and retirement plans.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
Base pay for a successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is
$1,000-$230,000. This role is also eligible to participate in our discretionary bonus plan.
DisclaimerThe above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Employment with Futu Holdings Limited, including all subsidiaries, is on an at-will basis. This means that either the employee or the Company may terminate the employment relationship at any time, with or without notice and with or without cause, subject to applicable law. Nothing in this job posting or description should be construed as creating an express or implied contract of employment or guarantee of employment for any specific duration.
