About the Role:
The LifeLock Integrated Marketing - Campaigns & GTM Sr Manager is an individual contributor who shapes and brings brand strategy to life across major campaigns, product launches, and integrated go-to-market initiatives. This role turns brand strategy into clear positioning, messaging, and scalable campaign frameworks that build long-term brand equity and deliver near-term business results.
Working at the intersection of brand, product marketing, and growth, this role develops differentiated, insight-driven initiatives and orchestrates launches from strategy through in-market optimization. Success requires strategic thinking, creative judgment, disciplined planning, and the ability to influence cross-functional partners.
Key Responsibilities:
Positioning, Messaging & Storytelling
• Develop insight- and business-goal-led campaign briefs; define launch positioning, core messages, target audiences, and success metrics with Product and Acquisition teams.
• Ensure campaign strategies are integrated across paid, owned, earned, lifecycle, web, and partner channels.
Breakthrough Creative Development
• Champion bold, insight-driven creative that pushes beyond category norms, building distinctive campaign platforms and brand moments that drive brand and business results.
• Shape high-impact creative territories for key initiatives and launches, partnering with in-house agency teams on brand-building creative that supports awareness, engagement, and conversion.
Go-to-Market Strategy & Launch Execution
• Lead go-to-market planning and execution for product launches, campaigns, and strategic marketing programs; define target audiences, messaging, launch priorities, and success metrics.
• Partner with Product teams to align go-to-market strategies with product direction, roadmap, and customer needs, and drive launch and campaign readiness across cross-functional teams.
Integrated Marketing Planning
• Partner with Growth Marketing on acquisition strategy, audience targeting, offer development, and launch execution.
• Use campaign and customer insights to optimize messaging, marketing programs, and customer experiences across acquisition, engagement, conversion, and retention.
Performance & Optimization
• Own campaign performance from success-metric definition and briefing through in-market optimization, post-campaign evaluation, and learnings.
• Partner with Analytics to define learning agendas for key campaigns and apply performance insights to refine future campaigns and brand platforms.
About you:
Experience: 8+ years of experience in brand strategy, integrated marketing, go-to-market, or campaign planning, including leading strategy for large-scale brand campaigns or major product launches and go-to-market execution for product launches and campaign-led initiatives in global, matrixed organizations.
Skills:
• Expertise in brand positioning, messaging architecture, and integrated campaign systems.
• Ability to balance long-term brand building with near-term business and growth goals.
• Ability to translate research and insights into clear strategic direction and effective campaign briefs.
• Strong understanding of full-funnel marketing and go-to-market integration.
• Experience evaluating campaign performance, from KPI setting and in-flight optimization through post-campaign reporting and insight generation.
• Strong communication and storytelling skills, with the ability to influence senior stakeholders.
• Analytical fluency and ability to connect strategy to measurable outcomes.
• Uses AI to improve effectiveness, efficiency, and innovation.
Personal Attributes:
• Strategic thinker with strong creative judgment and disciplined planning, able to influence cross-functional partners around a shared direction.
What's Next
After you submit your application, you can expect the following steps in the recruitment process:
• TA Call
• Hiring Manager Interview
• Cross Functional Interviews
