3-6 years of experience in influencer, creator, or affiliate marketing within DTC sectors like wellness, beauty, or CPG
Proven experience in running a seeding or ambassador program with over 100 active creators
Familiarity with whitelisting and Spark Ads in conjunction with performance marketing teams
Strong negotiation skills with the ability to maintain positive creator relationships
Analytical mindset capable of building tracking mechanisms from scratch
Desire to achieve a director title through program-building, not application
Location in Austin or willingness to frequently be present, with remote flexibility for exceptional candidates
Responsibilities
Source and negotiate with creators, managing outreach personally from day one
Build and maintain a robust seeding operation, including logistics and tracking
Create and scale a paid creator partnership layer to be utilized by paid teams
Manage the influencer budget to track creator-sourced revenue and CAC
Coordinate with internal teams for effective execution of campaigns across platforms
Establish attribution methods and reporting frameworks for comprehensive analysis
Hire and manage additional support as the program expands
Benefits
Competitive salary with performance-based bonuses
Comprehensive health, dental, and vision insurance
401K matching
Unlimited paid time off (PTO)
Monthly wellness stipend of $500 and annual professional development stipend of $2,500
Opportunity to rebuild a program with executive support, leading to potential directorship
Full Job Description
We're hiring a Senior Manager of Influencer Marketing to own creators as a growth channel. This is a builder role. You will personally source creators, negotiate deals, run the seeding operation, and prove the channel with numbers. As the program scales, you hire underneath you and grow with it. We would rather promote the person who built the machine than hire a director to inherit it.
Straight talk: we've tried influencer programs before and let them drift. Relationships went stale, seeding was untracked, and nobody owned the number. This is a rebuild with executive backing, reporting to our SVP of Marketing, with a clear mandate and a clean slate. The Mandate
Build the creator engine that drives measurable new-customer revenue:
A seeding and gifting machine. Hundreds of targeted creators per month receiving product, tracked end to end, with conversion to posts, codes, and revenue instead of vibes.
A paid creator layer. Negotiated partnerships, whitelisting, and Spark Ads that our paid team can scale, priced against the same CAC and payback bar as every other channel.
An ambassador program our subscribers feel. Long-term faces of the brand, not one-off transactions.
What You'll Own
The influencer budget and the number: creator-sourced revenue and cost per acquisition from creator content
Sourcing, outreach, negotiation, and relationship management across Instagram, TikTok, and YouTube, done by you, personally, from day one
The seeding operation: targeting, logistics coordination with ops, tracking, and relentless follow-through
Whitelisting and Spark Ads pipelines feeding our paid social team
Attribution and reporting: codes, links, post-purchase surveys, and honest reads on what's working
Coordination with our TikTok channel owner on Shop affiliates so creators work both storefronts without conflict
Hiring help (coordinators, agencies, tooling) as the program earns it
Success Looks Like
Creator-sourced new-customer revenue you can defend in an executive review
A seeding engine running weekly with conversion rates we track like a funnel
A whitelisting pipeline the paid team actively spends against because it beats their other creative
A program that outgrows one person, and you leading the team it takes
Metrics You'll Be Measured On
Creator-sourced revenue and new-to-brand customers
Effective CAC and payback on paid creator spend
Seeding conversion: gifts sent to posts to purchases
Volume of usable creator content per week flowing to paid
Active creator and ambassador count
Requirements You're a Great Fit If You...
Have 3-6 years in influencer, creator, or affiliate marketing, ideally at a DTC wellness, beauty, beverage, or CPG brand
Have personally run a seeding or ambassador program past 100+ active creators, not just overseen one
Have worked whitelisting and Spark Ads with a performance team and can talk CAC, not just reach
Negotiate hard, follow up relentlessly, and keep creators genuinely warm anyway
Are analytical enough to build the tracking yourself before tooling exists
Want to earn a director title by building something, not by applying for one
Are in Austin or happy to be here often; remote US works if you are exceptional
Not This Role
You are not a community manager measured in comments and DMs
You are not a strategy layer; the first six months are you, a spreadsheet, and a few hundred creator conversations
If your instinct is that influencer "can't really be measured," we will disagree quickly
Benefits Benefits
Competitive salary and performance-based bonuses
Health, dental & vision insurance
401K match
Unlimited PTO
Monthly $500 wellness and $2,500 annual professional development stipend
A rebuild mandate with executive backing, and a program you can grow into a directorship
