Overview
We are looking for a Senior Manager, Performance Marketing to lead HireRight's global digital growth engine.
This is a strategic leadership role responsible for defining and scaling our digital acquisition, conversion, performance measurement, and marketing technology strategy.
You will oversee the end-to-end digital marketing ecosystem—from paid media and website performance to analytics, reporting, and marketing technology—ensuring Marketing delivers measurable business impact and contributes to consistent and high-quality pipeline and revenue growth.
You will lead specialist teams responsible for Web, SEO, and SEM execution while partnering closely with Growth Marketing, Strategic Marketing, Revenue Operations to drive performance across the customer journey.
Please note this role is hybrid, 3 days onsite per week, based in our office in Nashville, TN office.
Responsibilities
Define Global Performance Marketing Strategy
- Own the global performance marketing strategy across paid media, web, SEO, SEM, analytics, and marketing technology
- Align digital investment and channel strategies to pipeline, revenue, and growth objectives
- Identify opportunities to improve efficiency, scalability, and conversion across the customer journey
- Establish performance goals, KPIs, and measurement frameworks across all digital channels
Lead Digital Acquisition at Scale
- Own global digital acquisition strategy across organic and paid search, paid social, display, retargeting, and emerging channels
- Guide market expansion, budget allocation, and targeting approaches across and channel performance across regions to maximize pipeline contribution and ROI
- Partner with Growth Marketing and Strategic Marketing to support regional demand generation and strategic program activation
- Continuously evaluate new channels, technologies, and growth opportunities
Own Web as a Conversion Engine
- Set the corporate website strategy as a growth and conversion platform, not just a brand asset
- Lead web experience, user journey, and conversion optimization initiatives
- Establish and prioritize website roadmap, information architecture, and digital experiences aligned to business objectives
- Drive a structured testing and experimentation program to improve engagement and conversion
Lead Marketing Analytics & Performance Reporting
- Establish a performance measurement framework that connects marketing activity to pipeline, revenue, and business outcomes
- Develop executive-level dashboards, reporting, and performance insights
- Partner with Marketing and Revenue Operations to strengthen attribution, forecasting, and performance visibility
- Translate data into actionable recommendations that inform investment and GTM decisions
Own Marketing Technology & Digital Operations
- Oversee the marketing technology ecosystem and roadmap
- Partner with Marketing Operations, Revenue Operations and IT to improve platform effectiveness, integrations, automation, and data quality
- Evaluate new technologies that improve marketing efficiency, performance, and scalability
- Ensure marketing systems support business objectives and future growth
Build and Lead a High-Performing Team
- Lead and develop teams responsible for Web, SEO, and SEM
- Set clear priorities, performance expectations, and accountability measures
- Foster a culture of experimentation, continuous learning, and data-driven decision-making
- Build capabilities that strengthen Marketing's contribution to business growth
Qualifications
- 8–10+ years in performance marketing, digital marketing, or growth marketing leadership roles, with experience owning SEM and web strategy at scale
- Proven track record of driving pipeline and revenue impact through digital channels
- Experience managing paid media, web strategy, SEO, analytics, and marketing technology initiatives
- Experience leading and developing specialist digital marketing teams
- Strong understanding of digital acquisition, conversion optimization, attribution, and marketing measurement
- Experience operating in global, B2B environments with complex buyer journeys
- Ability to translate performance data into clear strategic direction
Key Skills & Attributes
- Strategic thinker – able to define digital growth strategies aligned to business outcomes
- Commercially focused – obsessed with pipeline, revenue, efficiency, and ROI
- Data fluent – uses insight to drive decisions and challenge assumptions
- Technology minded – understands how systems, automation, and data enable growth
- Leadership – builds, coaches, and scales high-performing teams
- Ownership mentality – accountable for outcomes, not just delivery
- Collaborative – builds strong partnerships across GTM teams
How You Work (Our Values in Action)
- Start with the customer – You design journeys that convert by building trust and reducing friction
- Act like an entrepreneur – You take ownership of outcomes and move with pace
- Win together – You align closely with GTM teams to deliver shared success
What Success Looks Like
In your first 6–12 months, you will:
- Define and embed a global performance marketing strategy across digital acquisition, web, analytics, and marketing technology
- Improve marketing's contribution to pipeline, revenue, and conversion performance
- Establish a scalable reporting and measurement framework that increases confidence in marketing performance
- Deliver measurable improvements in digital acquisition efficiency and website conversion
- Build a high-performing team with strong accountability and commercial focus
- Build the foundations for a scalable performance marketing function that supports HireRight's future growth ambitions.
What do we offer
Why Join Us
This is an opportunity to lead and shape a critical growth engine for HireRight. You will play a central role in connecting digital strategy, technology, performance measurement, and customer acquisition to drive measurable business impact at a global scale.
In exchange for your expertise, HireRight offers an excellent employee benefit package which includes:
• Medical• Dental• Vision• Paid Life/AD&D Insurance• Voluntary Life Insurance• Short- & Long-Term Disability• Flexible Spending Accounts• 401K• Generous Vacation and Sick Program• 10 Paid Holidays• Education Assistance Program• Business Casual Attire• Generous Referral Program• Employee Discounts and Rewards• And much more!
