Job Overview
We are looking for a senior, strategic and execution-oriented Field Marketing & Strategy leader to drive regional and account-centric marketing across key markets. The role will connect GTM strategy, field execution, ABM, demand generation, sales engagement, events and market intelligence to create measurable business impact.
The ideal candidate will operate at the intersection of Marketing and Sales-translating business priorities into integrated field programs that build pipeline, accelerate opportunities, strengthen customer relationships and increase market presence.
This is a hybrid role which will spend 2 days a week in our Fremont, California corporate office.
Field Marketing Strategy
• Develop and execute regional field marketing strategies aligned to business, industry and revenue priorities.
• Translate corporate GTM priorities into localized, market-relevant campaigns.
• Build annual and quarterly field marketing plans, budgets and execution roadmaps.
Events & Experiences
• Own the strategy and execution of regional events, industry conferences, executive roundtables, customer dinners and proprietary experiences.
• Develop pre-, during- and post-event engagement strategies.
• Maximize event participation from target accounts and measure pipeline impact.
• Manage agencies, vendors, budgets and event operations.
Sales & Executive Alignment
• Act as the primary marketing partner for regional Sales and business leaders.
• Build quarterly GTM plans with Sales leadership.
• Create sales enablement and campaign assets aligned to field priorities.
• Support executive visibility, customer engagement and strategic account programs.
Demand Generation & Pipeline
• Develop integrated campaigns across digital, content, events, and partner channels.
• Create full funnel programs - from awareness, engagement to opportunity acceleration.
• Partner with Sales on lead generation, nurturing and pipeline acceleration.
• Establish clear attribution and ROI measurement for field programs.
Marketing Analytics & ROI
• Establish KPIs across engagement, MQLs, opportunities, pipeline, revenue influence.
• Regular performance reporting to Marketing and Sales leadership.
• Optimize programs based on performance data.
• Demonstrate clear marketing contribution to pipeline and business outcomes.
WHAT WE'RE SEEKING:
• 10-12 years of experience in B2B technology, IT services, SaaS or similar domain.
• Strong experience in Field Marketing, Event Management, and Demand Generation.
• Demonstrated ability to partner with senior Sales and business leaders.
• Experience managing regional/global events and executive programs.
• Strong analytical and commercial mindset with a focus on measurable outcomes.
• Excellent communication, presentation and stakeholder-management skills.
• Ability to operate strategically while being comfortable rolling up your sleeves to execute.
• Experience with marketing automation, CRM, Salesforce Pardot, and analytics platforms.
SUCCESS IN THE ROLE:
Success will be measured by the ability to - Translate Strategy 12 Activate the Field 12 Engage Target Accounts 12 Create Demand 12 Accelerate
#LI-NL1
Compensation
Estimated Pay Range: $150K to $175K + bonus
Exact compensation and offers of employment are dependent on circumstances of each case and will be determined based on job-related knowledge, skills, experience, licenses or certifications, and location.
