Senior Manager, Digital Marketing Strategy

Every day, we rise to the challenge to make a difference and here’s how the Sr Manager Digital Marketing Strategy will make an impact: Key responsibilities for this role include: • Lead digital marketing strategy & execution for assigned brands/business priorities. • Translate brand objectives and customer needs into integrated digital marketing strategies & channel plans. • Provide strategic direction across paid, owned, CRM, social, web, and other digital tactics managed both internally and by partner agencies. • Partner with Paid Media Director to Paid Media, ensuring alignment with brand goals, audiences, and timelines. • Collaborate to influence cross-functional planning with Brand leads and other partners across the matrixed organization. • Oversee execution against strategy, ensuring tactics are connected to objectives, audiences, and measurement. • Use performance insights and data to optimize digital marketing plans and identify opportunities for pilots, testing, and data-driven optimization. • Manage agency/partner relationships. • Coach and develop team members and contribute to broader Digital Marketing capability building. • Perform other duties as assigned. The minimum qualifications for this role are: • Minimum of a Bachelor's degree (or equivalent) and 2-4 years of experience. However, a combination of experience and/or education will be taken into consideration. However, a combination of experience and/or education will be taken into consideration. • Must possess knowledge of Integrated digital marketing strategy; paid and owned channels, CRM, social, and web; campaign measurement; audience planning and segmentation; pharmaceutical promotional review processes and applicable marketing compliance. • Translate brand and customer objectives into actionable plans; manage cross-functional stakeholders and agencies; interpret marketing performance; prioritize work and coordinate execution. Additional relevant experience includes Salesforce Marketing Cloud, Salesforce Life Sciences Cloud, Google Analytics 4 (GA4), or Meta Business Manager; developing and applying audience segmentation; guiding promotional assets through medical, legal, and regulatory (MLR) review; and designing and activating coordinated customer engagement programs across channels. These are preferred capabilities, not prerequisites. • Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence. Ability to work with managers or directors and communicate ambiguous concepts. Ability to present to groups across the organization. • Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis. Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems. • Ability to perform computations such as percentages, ratios, and rates. · Position functions semi-autonomously, with accountability for assigned brand priorities. Coaches and develops team members; direct supervisory responsibilities, if any, to be evaluated on an individual basis. • Typically sitting at a desk or table. Intermittently sitting, standing, walking or stooping. Periodic travel is required. • Proficiency in speaking, comprehending, reading and writing English is required. Exact compensation may vary based on skills, experience, and location. The salary range for this position is $95,000.00 - $193,000.00 USD. At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. #LI-Remote