Senior Manager, Digital Marketing (Soma)

Qualifications

• Bachelor's degree in Marketing or related field required; MBA preferred
• 7+ years of leadership experience in consumer-driven brand marketing with a strong digital focus
• 5+ years managing and developing teams
• In-depth knowledge of retail, ecommerce, and brand management
• Experience in building a category or brand is a plus
• Self-starter with a proactive attitude and desire to impact business success
• Strong presentation and editing skills

Responsibilities

• Design and implement digital marketing strategies to optimize promotional programs
• Define channel strategies for paid social, search marketing, affiliates, influencers, and CTV/video
• Maintain an understanding of current trends in digital marketing and ecommerce
• Drive top and bottom-line growth through effective paid programs
• Collaborate with marketing and merchant teams to execute and monitor campaigns
• Direct digital marketing across multiple platforms to meet acquisition goals
• Partner with creative teams to establish impactful messaging
• Conduct testing and analysis to optimize channel performance and boost ROI
• Manage the digital marketing budget to achieve ROAS/ATS targets
• Foster a team-oriented environment that values diversity and individual strengths

Benefits

• Opportunity to lead and influence the overall marketing strategy
• Access to collaborate with cross-functional teams and external partners
• Focus on innovation in a rapidly evolving digital landscape
• Support in professional development and team empowerment
• Involvement with strategic decision-making that impacts business growth